C-4 Analytics Alternative for Car Dealerships

Keep experienced people running your campaigns and add exclusive local leads, seller leads for acquisition, and a CRM that answers every shopper the moment they raise a hand.

C-4 Analytics is an automotive digital marketing agency that works with dealerships and dealer groups. Its public positioning centers on data driven marketing: search engine optimization, paid search, paid social, display and video advertising, and analytics reporting that ties spend to results, delivered by an agency team that manages the budget on the store's behalf. Stores that hire an agency like this usually want experienced people making media decisions every day so their managers can stay on the floor.

That is a sensible thing to want. Media buying rewards attention and testing, and most stores have no one whose whole job is watching campaigns. When stores start looking at alternatives, the conversation tends to move past the media itself. They want to know what happens after the click, who answers the shopper, how fast, and whether the leads the store pays for belong to that store alone.

Services, fees and packaging change over time. Confirm current pricing and terms with the agency directly, and ask for the management fee and the media spend as separate lines on every invoice.

Dealers who call us about moving off an agency relationship describe a handful of specific situations.

The campaigns report well, and the leads still wait. The agency delivers clicks and form fills, and the store's follow up runs on a separate CRM, a separate phone system and a separate texting tool. The gap between those systems is where shoppers go quiet.

Stores want lead supply and follow up from one vendor. One company running the campaigns and the CRM that works the results means one record, one bill and one set of numbers everybody agrees on.

Exclusivity matters. A store wants every lead from its territory delivered to that store alone, with a clear process for a bad one.

Acquisition is part of the plan. Many stores want local owners who want to sell their vehicle as well as shoppers who want to buy, run from the same territory.

Terms and flexibility. Month to month terms let a store judge a platform on its own sold units rather than on a contract calendar.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Campaigns run for you, from choices you make. In Leads Manager your store draws its zone with the zone editor, reviews zip stats and a market scan, picks the campaign type, writes the prescreening questions and sets Custom Offers. See Samples previews the ads before anything runs. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, which is included with every plan, and on request our team also sets up campaigns under your dealership's own ad accounts.

Leads that belong to you. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing. Buyer leads are a mix of VIN specific shoppers and open shoppers, delivered straight into the CRM. The exclusive lead page explains the model.

The follow up machine on the same platform. Automated Templates send the first text and email the moment a lead lands, Texting Chatbots reply at any hour, and Follow Up Processes run multi step drips per lead type. Texting with MMS and RCS with automatic SMS fallback, email from your own authenticated domain, a VoIP softphone, tracking numbers per source, call recording with transcription and voicemail drops all sit on one communications timeline per customer.

Deals that move from the ad to the desk. DealTracker EZ Desking with a 50 state tax matrix, customer deal pages with e-signature and deal chat, and SecureWebX apply links that collect secure credit applications from a shopper's phone.

Features, fees and packaging change. Confirm every row that drives your decision with each vendor before you sign.

Stores used to an agency relationship want to know who decides what. With LeadLocate the store decides what the campaign is for, and our team does the building and running.

It starts with the zone. The zone editor draws your territory on a map, and zip stats and a market scan show you the market inside it before you commit. You pick the campaign type and write the prescreening questions every lead answers at capture, so the salesperson opens a lead already holding the answers your store cares about most, such as timeline or trade. Custom Offers put your own specials into the ads, and See Samples shows you sample ads before anything runs.

From those selections our team builds and runs the campaigns on the webXintel Ads Network, the managed network included with every plan. Stores that want campaigns under their own ad accounts can ask, and our team sets those up for the store. Every lead arrives in the CRM with its source stamped on the record, so reporting by channel is automatic.

Extra zones and extra lead sets are added to an active subscription from the My LeadLocate account portal, and Skip A Month pauses lead delivery for a month while the account and the CRM stay active. The page on the Leads Manager campaign builder walks through each screen.

Agencies usually focus on retail shoppers. LeadLocate runs both sides of the lot from the same territory, which matters in any market where good used inventory is hard to buy at auction.

Seller leads are inbound and opt in: local owners who filled out a vehicle offer request and asked to be contacted about selling. They arrive in the CRM beside your buyer leads, prescreened with the questions you set, and the Marketplace Acquisitions plan is built for stores that want acquisition volume. The Buyers and Sellers Hybrid Plan runs both campaign types in one account with the CRM included.

The tools on the acquisition side are the same ones the sales side uses. Texting and calling work every seller lead on one timeline. The trade info scanner and trade VIN scan capture the vehicle, VIN decode fills in the specification, and the identity scanner reads a driver license into the customer record. When the numbers are ready, DealTracker structures the deal and the customer deal page puts it in front of the customer with e-signature.

The result is a single system that feeds the lot and sells from it, with one set of reports showing what each side produced.

Moving from an agency to a platform works best in overlap, so the store never has a quiet week. This is the order we walk stores through.

1. Connect current sources first. Create a feed per source in the Lead Feeds Manager and point your website forms at your form intake link, so every lead the current campaigns produce lands in the CRM with its source.
2. Build the team. Add users with the User, Manager and Master Administrator roles, set notification preferences and give each rep a Quick Access PIN for the phone app.
3. Load the cadence. Set Automated Templates and Follow Up Processes per lead type so the first text fires on arrival.
4. Make your Leads Manager selections. Zone, campaign type, prescreening questions and Custom Offers, then review the sample ads.
5. Run both for a month. Compare time to first response, appointments set and sold units by source using the company report.
6. Decide on your own numbers. Keep the channels that sell cars and move the budget from the ones that do not.

Video training, Live Training and Schedule Training are included with every plan. The page on marketing attribution covers how stores read the overlap month.

Take the same questions into both meetings and write the answers down. What is the management fee, what is the media spend, and are they separate lines on the invoice? What is the term and the notice period? Are leads exclusive to our store, and how is the territory defined? What happens when a lead is bad? Where does a lead go the moment it arrives, and who answers it? Can we run seller campaigns for acquisition as well as buyer campaigns? What can we export if we leave?

LeadLocate publishes its answers. Plans are month to month with no long term contract. CRM Only starts at $199 a month, Inbound buyer lead plans at $799, Marketplace Acquisitions seller lead plans at $999 and the Buyers and Sellers Hybrid Plan at $1,599, and every lead plan includes the CRM that receives and works those leads. Each account is set up for your market, usually the same day, and an inventory feed and DMS access are not required to start. For franchise stores, LeadLocate runs beside the manufacturer programs your store already uses.

We cannot guarantee lead counts, appointments, close rates or sold units, because those depend on your market, your inventory and your team, and no vendor can. What we deliver is every lead in your zone, a CRM that answers each one in seconds, and reports that follow it to the deal. See it on real lead flow in the demo, or call 844-376-2274.

Who runs our advertising with LeadLocate?

Our team. Your store makes its selections in Leads Manager, including zone, campaign type, prescreening questions and Custom Offers, previews sample ads with See Samples, and our team builds and runs the campaigns on the webXintel Ads Network, included with every plan.

Can campaigns run under our own ad accounts?

Yes, on request. Our team sets up campaigns under your dealership's own ad accounts, and every lead still arrives in the CRM with its source on the record.

Are the leads exclusive to our store?

Yes. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose and backed by a replacement review, so a bad lead costs you nothing.

Can we run acquisition campaigns too?

Yes. Opt in seller leads come from local owners who asked for an offer on their vehicle. The Marketplace Acquisitions plan focuses on sellers, and the Buyers and Sellers Hybrid Plan runs both from one account.

Can we keep our current agency while we try LeadLocate?

Yes. Many stores run both for a month, with every source flowing into the CRM through its own feed, then compare sold units by source in the company report.

What does it cost?

CRM Only starts at $199 a month, Inbound buyer lead plans at $799, Marketplace Acquisitions seller lead plans at $999, and the Buyers and Sellers Hybrid Plan at $1,599, month to month. Confirm C-4 Analytics fees with the agency directly.

We will draw a zone around your store, walk your managers through Leads Manager and See Samples, and show the CRM working real lead flow. Month to month, every month.

Prefer to talk right now? Call or text 844-376-2274.