Car Sales Leads from Audacy Advertising

Local stations, the Audacy streaming app and a podcast network from the second largest radio company, sold by market.

Audacy is the second largest radio company in the country, with hundreds of local stations concentrated in the major and mid sized metros, a streaming app that carries those stations and its own digital channels, and a podcast network with news, sports and entertainment shows. Its advertising reaches listeners on the broadcast stations by daypart, on the streaming app by geography and audience, and on podcasts by show and genre with dynamic insertion, sold through its local stations and through buying platforms for the digital inventory.

For a dealership in an Audacy market, the appeal is the local station roster, often including the market's sports talk and news stations, whose hosts carry the endorsement weight that moves truck and SUV buyers, plus a streaming and podcast extension of the same buy. Local sports talk in particular is a proven dealership format, and Audacy owns a large share of it.

Connecting your own Audacy account to the CRM has its own page: Audacy Integration for Dealerships. This page is about the channel and the leads.

A store spends with Audacy for its local sports talk and news stations, where a live read by a host the market trusts reaches commuting truck buyers, and for the streaming and podcast inventory that extends the buy to listeners who left the dial. In many major metros it is the radio buy that reaches the male, forty plus, vehicle buying audience most efficiently.

The honest objection is the broadcast objection: ratings based buying, attribution by tracked number and lift rather than by click, and high rates on the top stations in large markets. Audacy's footprint is concentrated in bigger metros, so a small market store may find no station. The digital halves read better than the broadcast half.

For the broader case for this kind of channel, Streaming Audio Ads for Car Dealerships covers it without repeating what is here.

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Audacy fits franchise and truck stores in the major metros where it owns the sports and news stations, stores with co op radio budgets, and dealer groups covering those metros. It fits less well outside its footprint and for stores that need click level attribution. National sellers can run the streaming and podcast inventory nationally.

Audacy is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Audacy, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

An Audacy sourced lead reaches the CRM as a call to the tracked number read on air, a branded search, or a direct inquiry on a LeadLocate lead page named in the spot, usually within days, with broadcast leads arriving by phone and logged and transcribed by the CRM. Streaming and podcast placements add attributable clicks.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Audacy through LeadLocate is not Audacy. It is that Audacy becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Audacy does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency buying radio in a major metro for dealership clients, Audacy's sports and news stations are often the core of the buy, and connecting the campaigns to each store's LeadLocate CRM gives the client the calls and searches by week that prove a live read worked.

If an agency runs Audacy for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Audacy the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Audacy, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Audacy account in your name is billed by Audacy directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Audacy is likely to do for a store of your size, and agrees a review date. If the reporting shows Audacy earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Which Audacy stations work for a dealership?

Sports talk and news stations with trusted hosts, where a live read about a truck event reaches commuting buyers. Our team confirms which stations Audacy owns in the store's market when the placement is requested.

Does Audacy cover small markets?

Its stations are concentrated in major and mid sized metros. A small market store may find no local station, though the streaming and podcast inventory reaches any geography.

How is a radio campaign measured?

By calls to the tracked number read on air, logged and transcribed in the CRM, by branded search lift, and by inquiries on the lead page named in the spot, reported by zone and week.

Can my dealership buy Audacy directly?

Yes, through LeadLocate. Audacy is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Audacy, we work through that.

Can Audacy leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Audacy?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Audacy inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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