Car Sales Leads from Acast Advertising

Podcast ads inserted across thousands of independent shows by the listener's geography and the show's genre.

Acast is one of the largest independent podcast companies, hosting and monetizing tens of thousands of shows, and its advertising marketplace inserts spots into those shows dynamically, by the listener's geography, by genre, by audience and by show, so a dealership's spot can be heard inside a national comedy, sports or true crime podcast only by listeners in the store's zone. Spots are pre recorded audio, sometimes host read, sold directly and through buying platforms.

Podcast listeners are attentive in a way radio listeners are not: they chose the show, they are wearing headphones or driving, and they hear the ad in the host's context. For a dealership that means a spot with a plain message and a memorable name or URL, placed in the genres its buyer listens to, reaching an audience that is affluent, educated and hard to reach on broadcast. Acast's scale means the inventory exists in any zone.

Connecting your own Acast account to the CRM has its own page: Acast Integration for Dealerships. This page is about the channel and the leads.

A store spends on Acast to reach the podcast listener in its zone across thousands of shows at once, by genre, at a low cost per thousand, with the attentiveness podcast advertising is known for. It is the easiest way onto a broad set of independent podcasts without buying shows one at a time.

The honest objection is the audio objection: no click for most impressions, response as searches and calls over weeks, and a need for a spot worth hearing. Independent shows vary widely in production quality and audience size, and the reporting is about downloads and listens rather than leads. Acast is a reach buy across podcasts, not a targeted endorsement on one show.

For the broader case for this kind of channel, Podcast Marketing for Car Dealerships covers it without repeating what is here.

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Acast fits franchise and luxury stores whose buyer listens to podcasts, stores widening an audio plan, and dealer groups covering zones by genre. It fits less well for stores without an audio spot and for stores that judge channels on clicks. National sellers can run it nationally.

Acast sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Acast, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Acast keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Acast earned its budget is answered in the same place as the rest.

An Acast sourced lead reaches the CRM as a branded search, a direct inquiry on a LeadLocate lead page named in the spot, or a call to the tracked number, usually within days, attributed by zone and week. A promo code read in the spot and asked for on the lead page ties the inquiry to the podcast buy directly.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Acast through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Acast gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Acast is the way to put dealership clients on podcasts at scale without a show by show negotiation, and connecting the campaign to each store's LeadLocate CRM turns downloads into a lead report by zone the client can read.

If an agency runs Acast for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at automotive-advertising-agency-alternativeL.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Acast the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Acast and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Acast is being set up. Media you buy through your own Acast account is billed by Acast to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Acast does best for a store of your size and market, and sets a review date. Nothing about Acast is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Can a local dealership advertise on national podcasts?

Yes. Acast inserts the spot dynamically for listeners in the store's geography, so a national show carries the local dealership's ad only to listeners in its zone.

What genres work for a dealership?

Sports, comedy, news and business reach the male truck and SUV buyer; true crime and lifestyle reach the household decision maker. Our team helps pick genres that match the store's buyer.

How is a podcast campaign measured?

By branded search lift, calls to the tracked number read in the spot, direct inquiries on the lead page, and promo codes asked for on the page, reported by zone and week.

Can my dealership buy Acast directly?

Yes, through LeadLocate. Acast is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Acast, we work through that.

Can Acast leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Acast?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Acast from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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