Car Sales Leads from TuneIn Advertising

Live radio stations and sports audio on the app people use in the car, with spots inserted by the listener's geography.

TuneIn is the app people use to stream live radio stations from anywhere, along with live sports audio, news and podcasts, and it is built into a large number of vehicle infotainment systems, which puts it where a dealership's audience literally sits. Advertising is inserted into the streams by the listener's geography and audience, as audio spots and display placements in the app, sold through TuneIn's business operation and through buying platforms that carry its inventory.

For a dealership the audience is a commuter or a traveler listening to a station or a game on a phone or in the dashboard, often out of market for the station and in market for the store, which is a combination broadcast radio cannot sell. A spot inserted for the ZIP codes around the store reaches a listener in the store's zone regardless of which station they chose. Volume is smaller than the big music services and the audience skews older and male.

A store spends on TuneIn to reach the listener in the car who chose a live station or a game rather than a playlist, an older and more male audience than the music services, at a low cost, with geography that keeps the spend inside the zone. Sports audio in particular reaches the truck buyer on a weekend drive.

The honest objection is the audio objection, response arriving later as searches and calls, plus a modest audience in any single zone, which makes TuneIn an addition to an audio plan rather than its center. Inventory availability depends on which stations allow insertion, and the reporting is about listens rather than leads.

For the broader case for this kind of channel, Streaming Audio Ads for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

TuneIn fits truck and SUV stores that want the sports audio listener, franchise stores widening an audio plan, and dealer groups. It fits less well as a first audio channel and for stores that judge channels on clicks. National sellers can run it nationally.

TuneIn sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for TuneIn, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying TuneIn keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether TuneIn earned its budget is answered in the same place as the rest.

A TuneIn sourced lead reaches the CRM as a branded search, a call to the tracked number read in the spot, or a direct inquiry on a LeadLocate lead page, usually within days, attributed by zone and week. Display placements in the app add clicks the CRM attributes directly.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running TuneIn through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from TuneIn gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency running audio for dealership clients, TuneIn is a low cost addition that reaches the live radio and sports listener the music services miss, and connecting it to the store's LeadLocate CRM keeps its contribution visible beside the rest of the audio plan.

If an agency runs TuneIn for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at automotive-advertising-agency-alternativeL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and TuneIn placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request TuneIn. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by TuneIn; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of TuneIn looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Who listens to TuneIn?

People streaming live radio stations, sports audio and news on phones and in vehicle dashboards, an audience that skews older and male compared with music streaming services.

How is the ad targeted if the station is out of market?

By the listener's geography, not the station's. A spot is inserted for listeners in the store's ZIP codes regardless of which station they chose.

Can a single store buy TuneIn ads?

Through TuneIn's business operation and through buying platforms that carry its inventory, at modest budgets. Our team arranges the route that fits when the placement is requested.

Can my dealership buy TuneIn directly?

Yes, through LeadLocate. TuneIn is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries TuneIn, we work through that.

Can TuneIn leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for TuneIn?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for TuneIn inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.