Zoom Media Ads for Car Sales Leads

Screens in gyms and fitness clubs, seen by members several times a week during workouts, at the clubs in your zone.

Zoom Media operates the advertising screens in thousands of gyms and fitness clubs across the country, showing content and advertising to members during workouts on cardio equipment screens, wall screens and locker room displays, sold by club, market and daypart, directly and through the programmatic place based platforms, with audience data on club membership. Members visit several times a week and stay an hour, so frequency builds quickly.

For a dealership the audience is active adults with disposable income, in the clubs near the store, seeing the screens repeatedly over a campaign. A family vehicle for the parent at the morning class, a truck for the evening crowd, a service special for everyone: club targeting lets a store choose the venues its buyers use, and the format suits a visual message with a scannable code.

A store spends on Zoom Media for high frequency reach to active, income earning adults at the clubs in its zone, at a low cost per thousand, with audience data by club. Few dealerships advertise there, and the repeat visits build recognition fast.

The honest objection is that the screens are mostly silent, the audience is whoever is at the gym rather than vehicle shoppers, and direct response is minimal, so the effect reads through branded search and traffic over weeks. Club coverage varies by market, and the setting suits a visual message rather than a detailed one.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Zoom Media fits franchise stores selling to active adults, stores near a cluster of clubs, and dealer groups covering a region's gyms. It fits less well for buy here pay here and for stores that need direct response.

Zoom Media sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Zoom Media, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Zoom Media keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Zoom Media earned its budget is answered in the same place as the rest.

A Zoom Media sourced lead reaches the CRM as a branded search, a scan of a code on a screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Zoom Media through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Zoom Media gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Zoom Media is a place based buy with frequency and audience data by club for a dealership client selling to active adults, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

If an agency runs Zoom Media for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Zoom Media placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Zoom Media. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Zoom Media; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Zoom Media looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

How often do members see the screens?

Several times a week for about an hour per visit, on cardio equipment, wall screens and locker room displays, which builds frequency faster than most place based formats.

Which clubs carry Zoom Media?

Thousands of gyms and fitness clubs nationally, varying by market, targeted by club and geography to the store's zone. Our team confirms coverage when the placement is requested.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screens and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy Zoom Media directly?

Yes, through LeadLocate. Zoom Media is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Zoom Media, we work through that.

Can Zoom Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Zoom Media?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Zoom Media from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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