PatientPoint Ads for Car Sales Leads

Screens in doctors' offices and waiting rooms, watched by patients and families during long waits, at the practices in your zone.

PatientPoint operates the screens in the waiting rooms and exam rooms of tens of thousands of doctors' offices, clinics and hospitals, showing health content and advertising to patients and the family members who bring them, during waits that often run past half an hour. Advertising is sold by practice type, market and location, directly and through the programmatic place based platforms, with audience data on patient volume. Most of the advertising is from health brands; local advertising is sold alongside it.

For a dealership the audience is families and older adults with time on their hands and a screen in front of them, in the practices near the store, which is an unusually attentive setting. A family vehicle message in a pediatric practice, a comfortable sedan or SUV message in a practice serving older patients, a service special for everyone: practice targeting lets a store choose the settings that match the buyer.

A store spends on PatientPoint for a captive, attentive audience with long dwell time in the practices around its zone, by practice type, at a cost per thousand that suits a franchise budget. The waiting room is one of the few places an adult reads a screen for twenty minutes.

The honest objection is that the setting is medical and the audience is not thinking about vehicles, so the creative must be calm and the effect reads through branded search and traffic over weeks with little direct response. Practice coverage varies by market, and some practices limit non health advertising.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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PatientPoint fits franchise stores selling family vehicles and comfortable sedans and SUVs, stores with a service department to promote, and dealer groups covering a region's practices. It fits less well for truck event campaigns and for stores that need direct response.

PatientPoint sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for PatientPoint, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying PatientPoint keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether PatientPoint earned its budget is answered in the same place as the rest.

A PatientPoint sourced lead reaches the CRM as a branded search, a scan of a code on the screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running PatientPoint through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from PatientPoint gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, PatientPoint is a place based buy with long dwell time and audience data by practice for a dealership client selling family vehicles, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Agencies are how most stores buy PatientPoint, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to PatientPoint the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of PatientPoint, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a PatientPoint account in your name is billed by PatientPoint directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what PatientPoint is likely to do for a store of your size, and agrees a review date. If the reporting shows PatientPoint earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Is a car ad appropriate in a waiting room?

With calm, respectful creative, a family vehicle or service message fits beside the health content, and many practices carry local advertising. Some limit non health advertising, which our team confirms by location.

How long do patients watch the screens?

Waits often run past half an hour, and the screen is the main thing to look at, which makes the setting one of the most attentive in place based media.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screen and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy PatientPoint directly?

Yes, through LeadLocate. PatientPoint is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries PatientPoint, we work through that.

Can PatientPoint leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for PatientPoint?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request PatientPoint from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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