Terraboost Media Ads for Car Sales Leads

Ads on the wipe stations at the entrance of grocery and retail stores, seen by every shopper on the way in.

Terraboost Media sells the advertising panels on the sanitizing wipe stations placed at the entrances of thousands of grocery stores, pharmacies and big box retailers, where shoppers grab a wipe for the cart on the way in and see the panel at arm's length. Panels are printed and, at some locations, digital, sold by store and market for flights of weeks to months, with audience estimates from store traffic. It is one of the highest traffic positions in retail: every shopper passes the entrance.

For a dealership that means a panel at eye level in front of every household in its zone on the weekly shopping trip, at the stores near the dealership, with the frequency of a weekly errand. A payment message, a service special or a trade offer with a scannable code fits the format, and coverage follows the grocery and retail chains that host the stations.

A store spends on Terraboost for weekly frequency to every household in its zone at the store entrance, at a low cost per thousand, in a position shoppers physically touch. It is a reach and frequency placement with an obvious local footprint.

The honest objection is that a printed panel holds one message for weeks, the audience is everyone rather than vehicle shoppers, and direct response is limited to a scan, so the effect reads through branded search and traffic over weeks. Coverage depends on the host chains in the market.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Terraboost fits franchise and used stores with a household message, stores with a service department to promote, and dealer groups covering a region's grocery stores. It fits less well for luxury stores and for stores that need direct response.

Terraboost Media is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Terraboost Media, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Terraboost sourced lead reaches the CRM as a branded search, a scan of a code on the panel, a call to the number printed, or a direct inquiry on a LeadLocate lead page named on the panel, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Terraboost Media through LeadLocate is not Terraboost Media. It is that Terraboost Media becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Terraboost Media does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Terraboost is a high traffic retail placement a dealership client will recognize from its own grocery run, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Agencies are how most stores buy Terraboost Media, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-media-buying-servicesL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Terraboost Media the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Terraboost Media and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Terraboost Media is being set up. Media you buy through your own Terraboost Media account is billed by Terraboost Media to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Terraboost Media does best for a store of your size and market, and sets a review date. Nothing about Terraboost Media is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Which stores have the wipe stations?

Thousands of grocery stores, pharmacies and big box retailers nationally, varying by chain and market. The buy is targeted by store to the dealership's zone.

How long does a panel run?

Flights of weeks to months, with one printed message per flight at most locations; digital panels at some stores rotate messages.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the panel, calls to the printed number and inquiries on the lead page named on the panel, reported in the CRM over weeks.

Can my dealership buy Terraboost Media directly?

Yes, through LeadLocate. Terraboost Media is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Terraboost Media, we work through that.

Can Terraboost Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Terraboost Media?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Terraboost Media inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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