Pursuant Health Ads for Car Sales Leads

Screens on the health kiosks in pharmacies and retail stores, used by shoppers checking their blood pressure and weight.

Pursuant Health operates the self service health kiosks found in thousands of pharmacies and retail stores, where shoppers check blood pressure, weight and vision, and it sells advertising on the kiosk screens, seen by the person using the kiosk and the people waiting for it, along with attract screens that run when the kiosk is idle. Advertising is sold by location and market, directly and through the programmatic place based platforms, with audience data on kiosk sessions.

For a dealership the audience is adults and older adults in the pharmacies and big box stores in its zone, engaged with a screen for the length of a health check, in a setting where a comfortable vehicle, a service special or a payment message can be shown without competition from other dealership advertising. Coverage follows the retail chains that host the kiosks.

A store spends on Pursuant for a captive, engaged adult audience at the pharmacies and retail stores in its zone, at a low cost per thousand, in a setting almost no dealership uses. The kiosk session is a minute or two of undivided attention.

The honest objection is that the audience is small per location, the setting is health focused, and the effect reads through branded search and traffic over weeks with little direct response. It is a supporting placement rather than a channel that carries budget, and coverage depends on the host chains in the market.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Pursuant fits franchise stores selling comfortable sedans and SUVs to older adults, stores with a service department, and dealer groups covering a region's pharmacies. It fits less well for truck event campaigns and for stores that need reach or direct response.

Pursuant Health sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Pursuant Health, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Pursuant Health keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Pursuant Health earned its budget is answered in the same place as the rest.

A Pursuant sourced lead reaches the CRM as a branded search, a scan of a code on the kiosk screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Pursuant Health through LeadLocate is not Pursuant Health. It is that Pursuant Health becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Pursuant Health does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Pursuant is an unusual place based placement with an engaged adult audience for a dealership client selling to older buyers, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Agencies are how most stores buy Pursuant Health, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-advertising-agency-alternativeL for how the agency side works.

Nobody drives across three states for a sedan, so the market Pursuant Health is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of Pursuant Health, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Pursuant Health account in your name is billed by Pursuant Health directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Pursuant Health is likely to do for a store of your size, and agrees a review date. If the reporting shows Pursuant Health earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Where are the health kiosks?

In thousands of pharmacies and retail stores nationally, varying by chain and market. The buy is targeted by location to the store's zone, and our team confirms coverage when the placement is requested.

Who uses the kiosks?

Adults and older adults checking blood pressure, weight and vision, engaged with the screen for a minute or two, which suits a calm message about a comfortable vehicle or a service special.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the kiosk screen and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy Pursuant Health directly?

Yes, through LeadLocate. Pursuant Health is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Pursuant Health, we work through that.

Can Pursuant Health leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Pursuant Health?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request Pursuant Health from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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