Zemanta Advertising for Car Sales Leads

A native demand side platform that buys sponsored content placements across many networks and exchanges from one console.

Zemanta is a demand side platform built for native advertising, owned by Outbrain and Teads, that buys native placements across many networks and exchanges, not only Outbrain's own, from one console, with targeting by geography, interest and publisher, optimization toward outcomes such as a form on the lead page, and reporting across every source in one place. It is the tool an agency or a group uses when it runs native at a scale that spans networks.

For a dealership the value is consolidation: native placements across Outbrain, the exchanges and other networks bought once, optimized once and reported once, with the same geography applied everywhere. A single store running one native network does not need it; a group or an agency running native across several networks and rooftops does.

Connecting your own Zemanta account to the CRM has its own page: Zemanta Integration for Car Dealers. This page is about the channel and the leads.

A store spends through Zemanta when it runs native across several networks and wants one console, one optimization and one report, with outcome bidding toward the lead page. For a group or an agency it removes a login per network.

The honest objection is that a native DSP is a tool for scale, so a single store running one native line has no use for it, and the native objection applies: cheap clicks from readers who were reading, conversion far below search. Access is through the platform's own onboarding, which our team handles.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Zemanta fits dealer groups and agencies running native across several networks and rooftops. It fits less well for a single store with one native line, which uses the network's own self serve tool.

The practical question is whose login the campaigns live under. With the webXintel Ads Network, which every plan includes, they live under ours: you choose the zone, the campaign type and the pre screening questions in Leads Manager, and our team does the building and the daily management. With your own Zemanta account they live under yours. Request the connection from the Advertising Networks page in the CRM, our team completes the setup, usually the same day, and from then on the media is billed by Zemanta to your dealership and the account history belongs to you. Agencies that already manage a Zemanta account for the store can keep it; we work inside it. The two paths are not exclusive, and moving between them is a request, not a project.

A Zemanta bought lead reaches the CRM as a click from a native placement to a LeadLocate lead page, a vehicle page or a tracked number, attributed directly, with the campaign and network on the record. The follow up should assume an early stage shopper who was reading.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Zemanta through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Zemanta gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency running native for several dealership clients, Zemanta is the console that buys across networks and reports once, and connecting each store's LeadLocate CRM shows which network and placement produced leads for each rooftop.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Zemanta. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Zemanta placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Zemanta and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Zemanta is being set up. Media you buy through your own Zemanta account is billed by Zemanta to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Zemanta does best for a store of your size and market, and sets a review date. Nothing about Zemanta is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What is a native DSP?

A buying console that places native advertising across many networks and exchanges at once, with one optimization and one report, rather than a separate account per network.

Does a single store need Zemanta?

A single store running one native network uses that network's self serve tool; Zemanta is for groups and agencies running native across many networks from one console, and our team arranges it on request for a store that wants that reach.

How is the campaign measured?

By clicks from native placements to the lead page, vehicle pages and the tracked number, attributed directly in the CRM with the network and campaign on each record.

Do I need my own Zemanta account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Zemanta account you or your agency already hold.

Can Zemanta leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Zemanta?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Zemanta account is billed by Zemanta to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Request Zemanta from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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