MGID Advertising for Car Sales Leads

Sponsored content across a large global publisher network at low cost per click, targeted to readers in your zone.

MGID is a global native advertising network placing sponsored content widgets across a large roster of publisher sites, with a self serve platform that targets by geography, interest, device and publisher, bids by click, and reports by campaign, at costs per click that are among the lowest in native. Its publisher roster is broad and international, with a mix of news, entertainment and niche sites, and its US inventory is substantial though less premium than the largest networks'.

For a dealership that means very inexpensive article style reach across the sites its market reads, clicking through to a LeadLocate lead page or a piece of content, with the geography keeping the spend in the zone. It suits a used store with a payment story and a lead page that converts, where a low cost per click matters more than premium context.

Connecting your own MGID account to the CRM has its own page: MGID Integration for Car Dealers. This page is about the channel and the leads.

A store spends on MGID for the lowest cost native clicks available at scale, with a self serve platform and geography targeting, when it has a story to tell and a lead page that converts. For a value store it stretches a modest budget across a lot of readers.

The honest objection is that low cost clicks come from a broad, uneven publisher roster with casual readers, so conversion is low and site exclusions matter, and that the format invites clickbait, which produces clicks and no leads. It is a volume native buy, not a premium one.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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MGID fits used and value stores with a payment story and a converting lead page, stores stretching a small native budget, and dealer groups testing low cost reach. It fits less well for luxury stores that guard context. National sellers can run it nationally.

MGID sells its placements through its own advertising console, and that console is where our team works. There are two ways to get there. The first is the webXintel Ads Network, included with every LeadLocate plan: you make your selections in Leads Manager, the zone you sell in, the campaign type and the questions a shopper answers before a lead is created, and our team builds and runs the campaigns from those selections. The second is your own MGID account. Ask for it from the Advertising Networks page inside the CRM and our team sets it up, usually the same day, so campaigns run under an account your dealership owns, with the spend on your card and the history in your name. If you or your agency already hold an account, say so in the request and we start from there. Nothing about the choice is permanent. A store can begin on the managed network and move to its own account later, or keep both running.

An MGID sourced lead reaches the CRM as a click from a native placement to a LeadLocate lead page, a vehicle page or a tracked number, attributed directly, with the campaign on the record. The follow up should assume a casual reader turned early stage shopper.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running MGID through LeadLocate is not MGID. It is that MGID becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds MGID does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, MGID is the low cost native line for value dealership clients, run from the self serve platform, and connecting the store's LeadLocate CRM shows whether the cheap clicks became leads.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing MGID. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to MGID the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request MGID. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by MGID; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of MGID looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Why is MGID cheaper than other native networks?

A broad, international, less premium publisher roster with casual readers, which produces low cost clicks and low conversion. It suits a value store with a converting lead page.

Can a store exclude publishers?

Yes, the self serve platform supports site exclusions and category targeting, which matter on a roster this broad.

How is the campaign measured?

By clicks from native placements to the lead page, vehicle pages and the tracked number, attributed directly in the CRM, with cost per lead compared against the other native networks.

Do I need my own MGID account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the MGID account you or your agency already hold.

Can MGID leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for MGID?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own MGID account is billed by MGID to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Request MGID from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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