Revcontent Advertising for Car Sales Leads

Content recommendation placements across a publisher network, bought self serve and targeted to readers in your zone.

Revcontent is a native advertising network placing content recommendation widgets across a network of publisher sites, with a self serve platform that targets by geography, interest, device and publisher, bids by click, and reports by campaign. It is smaller than the largest native networks, with a publisher roster that includes a share of premium sites and a share of entertainment and viral sites, and it positions itself on publisher quality and on the design of its widgets.

For a dealership that means article style reach across another set of publishers at native prices, clicking through to a LeadLocate lead page or a piece of content, with geography keeping the spend in the zone. Stores that run native across several networks add it to widen reach; a store running one native network usually starts elsewhere.

Connecting your own Revcontent account to the CRM has its own page: Revcontent Integration for Car Dealers. This page is about the channel and the leads.

A store spends on Revcontent to widen native reach beyond the largest networks at similar prices, with a self serve platform and site controls, when it has a story and a converting lead page. It adds publishers the other networks do not carry.

The honest objection is the native objection, cheap clicks from casual readers and low conversion, plus a smaller roster than the largest networks, which makes Revcontent an addition rather than a first native buy. Access for new advertisers goes through the platform's review, which our team handles.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Revcontent fits stores already running native that want more publishers, used and franchise stores with a story and a converting lead page, and dealer groups. It fits less well as a first native channel and for luxury stores that guard context. National sellers can run it nationally.

Revcontent works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Revcontent, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Revcontent, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Revcontent sourced lead reaches the CRM as a click from a native placement to a LeadLocate lead page, a vehicle page or a tracked number, attributed directly, with the campaign on the record. The follow up should assume an early stage shopper who was reading.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Revcontent through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Revcontent gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency running native for dealership clients, Revcontent widens the publisher set beside the largest networks, and connecting the store's LeadLocate CRM shows which network produced leads rather than clicks.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Revcontent. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Revcontent is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Revcontent. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Revcontent; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Revcontent looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

How is Revcontent different from Taboola or Outbrain?

A smaller publisher roster with a different mix of sites and a self serve platform of its own. Stores that run native across networks add it for reach; a first native buy usually starts with a larger network.

Can a store buy Revcontent itself?

Yes, through its self serve platform after the platform's advertiser review. Request it from the Advertising Networks page and our team sets it up or connects the account you hold.

How is the campaign measured?

By clicks from native placements to the lead page, vehicle pages and the tracked number, attributed directly in the CRM and compared against the other native networks on cost per lead.

Does my dealership need its own relationship with Revcontent?

Not to start. Request Revcontent from the Advertising Networks page in the CRM and our team opens the conversation with Revcontent for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Revcontent leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Revcontent?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Revcontent placement carries whatever commitment Revcontent sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Request Revcontent from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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