Vector Media Ads for Car Sales Leads

Bus wraps, transit interiors and rideshare screens across major markets, reaching commuters on the routes through your zone.

Vector Media sells transit advertising in major markets: full and partial bus wraps, exterior panels, interior cards, station placements and, more recently, digital screens on transit and inside rideshare vehicles. Wraps and panels are sold by route and duration through local offices; the digital screens are sold directly and through the programmatic outdoor platforms. The company's inventory covers transit systems in many of the largest cities and on university and airport routes.

For a dealership a wrapped bus on the routes through its zone is a moving billboard seen by thousands of drivers and pedestrians a day for weeks, and interior cards reach riders with time to read. A group can brand a fleet; a single store can wrap the buses on the routes past its lot. Rideshare screens add a passenger audience in the back seat.

A store spends with Vector for moving reach through its zone at street level, with the frequency of a bus route repeated all day, and for the visual impact of a full wrap, which is one of the most noticed formats in outdoor. Transit riders and the drivers around buses are both reached.

The honest objection is commitment and footprint: wraps run for weeks at a time with production cost, the inventory is in major markets only, and the outdoor objection applies, with little direct response and a slow read. A wrapped bus goes where its route goes, which may or may not be where the store's buyers are.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Vector fits dealerships in major transit markets with routes through their zone, downtown and urban stores, and dealer groups branding across a city. It fits less well outside major markets and for stores that need direct response.

Vector Media sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Vector Media, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Vector Media keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Vector Media earned its budget is answered in the same place as the rest.

A Vector sourced lead reaches the CRM as a branded search, a call to the number on the wrap, a scan of a code on an interior card or a rideshare screen, or a walk in with the source recorded, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Vector Media slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency with big city dealership clients, Vector's wraps are the transit buy with the most visual impact, and connecting the store's LeadLocate CRM shows the branded search lift a wrapped fleet produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Vector Media. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Vector Media is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Vector Media and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Vector Media is being set up. Media you buy through your own Vector Media account is billed by Vector Media to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Vector Media does best for a store of your size and market, and sets a review date. Nothing about Vector Media is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

How long does a bus wrap run?

Typically several weeks to months, with production cost up front, on the routes chosen. Interior cards and digital screens run shorter flights.

Which markets does Vector cover?

Major transit markets and university and airport routes. Our team confirms the routes available through the store's zone when the placement is requested.

How is a transit campaign measured?

By branded search lift in the zone during the flight, calls to the number on the wrap, scans of a code and walk ins logged with the source in the CRM, over weeks.

Can my dealership buy Vector Media directly?

Yes, through LeadLocate. Vector Media is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Vector Media, we work through that.

Can Vector Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Vector Media?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request Vector Media from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.