Movia Advertising That Brings Car Buyers In

Ads on the sides of commercial trucks driving real delivery routes through your market, with impressions tracked by route.

Movia sells advertising on the sides of commercial trucks that are already driving delivery routes through a market, with tracking that records where each truck went and estimates how many people saw it, so a dealership's message rides through neighborhoods and commercial strips all day on vehicles that were going there anyway. Campaigns are bought by market, duration and number of trucks, with creative wrapped on the trucks and impression reports by route.

For a dealership the appeal is coverage of the whole zone at street level over weeks, at a cost below a comparable number of fixed faces, with a report that shows the routes actually driven. A group can put its brand on a fleet across a region; a store can cover its own zone with a few trucks.

A store spends on Movia for moving reach through the whole zone at street level over weeks, with tracking that shows where the message went, at a cost that compares well with fixed faces. It reaches drivers in traffic beside the truck and pedestrians on the strip, repeatedly, across the entire market rather than at one intersection.

The honest objection is that the trucks go where their deliveries go, so the store does not choose the route the way it would with a mobile billboard, and the outdoor objection applies, with little direct response and a slow read. Coverage depends on the trucking partners in the market, and wraps commit for weeks.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Movia fits dealer groups branding across a region, franchise stores with a location message, and stores in markets with heavy delivery traffic. It fits less well for stores that want to choose a specific route or event and for stores that need direct response.

Movia sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Movia, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Movia keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Movia earned its budget is answered in the same place as the rest.

A Movia sourced lead reaches the CRM as a branded search, a call to the number on the truck, a scan or a texting keyword, or a walk in with the source recorded, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight, beside Movia's route and impression report.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Movia slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency, Movia is a way to give a dealership client region wide street level presence with a route report the dealer can see, and connecting the store's LeadLocate CRM adds the branded search lift the flight produced.

Agencies are how most stores buy Movia, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-advertising-agency-alternativeL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Movia the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Movia. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Movia; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Movia looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Can the store choose where the trucks go?

Not route by route; the trucks drive their real delivery routes, and the campaign is bought by market and number of trucks. The report shows where they went and estimates the impressions.

How is truck side advertising different from a mobile billboard?

A mobile billboard is driven where the store directs it for a day; truck side ads ride existing delivery routes for weeks across the whole market at a lower cost per impression.

How is the campaign measured?

By Movia's route and impression report, beside the CRM's branded search lift, calls, scans and walk ins logged with the source, over weeks.

Can my dealership buy Movia directly?

Yes, through LeadLocate. Movia is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Movia, we work through that.

Can Movia leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Movia?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Movia from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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