Wrapify Advertising That Brings Car Buyers In

Wrapped cars driven by everyday drivers through your market, with the miles and the impressions tracked.

Wrapify recruits everyday drivers, wraps their personal vehicles with an advertiser's creative and pays them for the miles they drive, with an app that tracks where each wrapped car went and estimates the impressions. A dealership buys a campaign by market, number of cars and duration, and the cars circulate through the neighborhoods and commutes the drivers already make, which spreads the message across the zone the way a fleet would without the store owning one.

For a dealership there is an obvious fit: wrapped vehicles are the product. A store can wrap a dozen cars of the brand it sells, or any cars with its message, and have them driven through its zone for weeks, with a report of the routes. Drivers are screened, the wraps are professionally applied and removed, and coverage depends on the driver pool in the market.

A store spends on Wrapify for a fleet of moving billboards through its zone without buying a fleet, with tracking that shows the coverage, at a cost that compares well with fixed faces for the reach. The message rides in traffic beside the buyer every day, and a wrapped example of the store's own product is a demonstration as much as an ad.

The honest objection is that the cars go where the drivers go, so coverage follows the driver pool rather than the store's plan, and the outdoor objection applies, with little direct response and a slow read through branded search and traffic. Campaigns commit for weeks with wrap production cost, and coverage is thin in markets with few drivers enrolled.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Wrapify fits franchise stores and dealer groups in markets with a strong driver pool, stores launching a brand or a location, and stores with a memorable creative worth wrapping. It fits less well for small markets with few drivers and for stores that need direct response.

Getting onto Wrapify is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request Wrapify from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with Wrapify, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

A Wrapify sourced lead reaches the CRM as a branded search, a call to the number on the wrap, a scan or texting keyword, or a walk in with the source recorded, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight, beside Wrapify's mileage and impression report.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Wrapify through LeadLocate is not Wrapify. It is that Wrapify becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Wrapify does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Wrapify is a memorable piece for a dealership client's brand campaign with a coverage report the dealer can see, and connecting the store's LeadLocate CRM adds the branded search lift the campaign produced.

Agencies are how most stores buy Wrapify, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-media-buying-servicesL for how the agency side works.

Nobody drives across three states for a sedan, so the market Wrapify is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Wrapify. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Wrapify; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Wrapify looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Who drives the wrapped cars?

Everyday drivers screened and enrolled by Wrapify, paid for the miles they drive, with an app tracking the routes. The store does not manage them.

Can a dealership wrap cars of the brand it sells?

Where drivers with those vehicles are enrolled in the market, yes, and a wrapped example of the store's own product is a demonstration as much as an ad. Otherwise any enrolled cars carry the creative.

How is the campaign measured?

By Wrapify's mileage and impression report, beside the CRM's branded search lift, calls, scans and walk ins logged with the source, over weeks.

Does my dealership need its own relationship with Wrapify?

Not to start. Request Wrapify from the Advertising Networks page in the CRM and our team opens the conversation with Wrapify for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Wrapify leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Wrapify?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Wrapify placement carries whatever commitment Wrapify sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Wrapify from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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