tvScientific Advertising for Car Sales Leads

Connected television priced on outcomes such as visits and leads rather than impressions, from the platform now owned by Pinterest.

tvScientific is a performance connected television platform that buys streaming inventory across the major services and prices it on outcomes, website visits, leads, purchases, rather than on impressions, using its own attribution to match households that saw a spot to what they did afterward. It was acquired by Pinterest, which connects its television buying to Pinterest's shopping data and audiences, and it sells to advertisers and agencies with self serve and managed options. Its access for automotive advertisers is being confirmed at the time of writing, which is why it is listed as a channel to request.

For a dealership the idea is television paid for by results: a spot runs in the zone and the store pays according to the visits and leads attributed to it. That depends on a tag on the store's website, on the platform's attribution model, and on the platform accepting automotive campaigns, all of which our team confirms at the time of a request.

Connecting your own tvScientific account to the CRM has its own page: tvScientific Integration for Dealerships. This page is about the channel and the leads.

A store spends on tvScientific for connected TV priced on outcomes, which aligns the platform's incentive with the store's, and for the Pinterest audience data now attached. For a store that has been burned by television bought on impressions, the pricing model is the appeal.

The honest objection is that outcome pricing depends on an attribution model the store has to trust, that a website tag is required, that access for automotive advertisers is being confirmed, and that the Pinterest acquisition is still settling the product. It is an emerging option to request, not a settled channel.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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tvScientific fits franchise stores and dealer groups willing to test outcome priced television with a website tag in place, and the agencies that serve them. It fits less well as a first streaming channel and for stores without a web vendor to place tags. National sellers can run it nationally.

tvScientific works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want tvScientific, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with tvScientific, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A tvScientific sourced lead reaches the CRM as a site visit that becomes a form on a vehicle page or a LeadLocate lead page, a branded search, or a call to the spot's tracked number, in the days after the impression, attributed by zone and week, with the platform's outcome report beside the CRM's.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running tvScientific through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from tvScientific gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, tvScientific is an outcome priced television option to test for dealership clients once access is confirmed, and connecting each store's LeadLocate CRM pairs the platform's attribution with the leads that actually arrived.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing tvScientific. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to tvScientific the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request tvScientific. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by tvScientific; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of tvScientific looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What does outcome pricing mean?

The store pays according to the visits and leads the platform attributes to the spot rather than for impressions, which aligns the platform's incentive with the store's, provided the store trusts the attribution model.

Is tvScientific available to a dealership today?

Access for automotive advertisers is being confirmed as the platform settles under Pinterest. Request it from the Advertising Networks page and our team reports back plainly on what is available.

How is the campaign measured?

By site visits that become forms, branded search lift and calls to the tracked number in the zone, reported in the CRM by week beside the platform's outcome attribution.

Does my dealership need its own relationship with tvScientific?

Not to start. Request tvScientific from the Advertising Networks page in the CRM and our team opens the conversation with tvScientific for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can tvScientific leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for tvScientific?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A tvScientific placement carries whatever commitment tvScientific sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for tvScientific inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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