Choozle Advertising for Car Sales Leads

A self serve programmatic platform for smaller agencies and advertisers, buying display, video, connected TV and audio for your zone.

Choozle is a self serve programmatic advertising platform built for smaller agencies and advertisers, buying display, online video, connected television and audio across the exchanges and premium publishers with targeting by geography, audience and site, a simplified console, and reporting by campaign, with managed service available for advertisers who would rather not operate it. Its reporting connects to LeadLocate as reporting first, which our team reads back.

For a dealership that means programmatic display, video and connected TV in the zone from a console a small agency or a store's marketing manager can run, at budgets a rooftop can carry, with the ordinary exchange inventory and controls. It is one of several accessible consoles on this site, chosen by the agency's preference more than by any distinctive inventory.

Connecting your own Choozle account to the CRM has its own page: Choozle Integration for Car Dealers. This page is about the channel and the leads.

A store spends on Choozle for accessible programmatic buying from a simplified console at small budgets, when its agency or its marketing manager wants to operate the buy directly. It brings exchange inventory to a rooftop's budget with a manageable learning curve.

The honest objection is that programmatic reads through clicks and branded search over weeks, that a console still needs an operator, and that its data and measurement are lighter than the enterprise platforms'. Choozle's reporting reaches the CRM as reporting our team reads back rather than automates, and we say so plainly.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Choozle fits small agencies serving dealerships and stores with a marketing manager willing to operate a console, and dealer groups testing programmatic before an enterprise seat. It fits less well for stores with nobody to run it, which use our team instead. National sellers can run it nationally.

Getting onto Choozle is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request Choozle from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with Choozle, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

A Choozle bought lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV or audio flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the campaign on the record.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running Choozle through LeadLocate is not Choozle. It is that Choozle becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Choozle does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For a small agency, Choozle is a programmatic console built for its size that it can operate for dealership clients, and connecting each store's LeadLocate CRM shows the leads each rooftop's campaign produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Choozle. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Choozle is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of Choozle, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Choozle account in your name is billed by Choozle directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Choozle is likely to do for a store of your size, and agrees a review date. If the reporting shows Choozle earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Who is Choozle built for?

Smaller agencies and advertisers that want a self serve programmatic console with a manageable learning curve, buying display, video, connected TV and audio at small budgets.

Can a single dealership use Choozle?

Yes, through its self serve platform or managed service. Request it from the Advertising Networks page and our team sets it up or connects the account you or your agency hold.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV and audio flights and direct inquiries, reported in the CRM by week.

Does my dealership need its own relationship with Choozle?

Not to start. Request Choozle from the Advertising Networks page in the CRM and our team opens the conversation with Choozle for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Choozle leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Choozle?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Choozle placement carries whatever commitment Choozle sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Choozle from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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