illumin Advertising for Car Sales Leads

A buying platform that sequences display, video, connected TV and audio to a shopper in a planned order across channels.

illumin is an advertising platform built around journeys: instead of running channels in parallel, an advertiser maps a sequence, a connected TV spot first, then display to the households that saw it, then a video when they visit the site, then a final offer, and the platform executes that sequence across display, video, connected television and audio with its own demand side platform underneath, reporting how shoppers moved through the steps. It sells to agencies and advertisers with self serve and managed options, and its reporting reaches the CRM as reporting first, which our team reads back.

For a dealership the journey idea maps onto how a car is actually bought: awareness on the television, consideration on the sites the shopper reads, a specific vehicle when they visit, an offer when they hesitate. A group or an agency that wants to plan that sequence rather than run four disconnected campaigns gets the tool; a single store gets the same inventory in simpler ways.

Connecting your own illumin account to the CRM has its own page: Illumin Integration for Car Dealers. This page is about the channel and the leads.

A store spends through illumin when it or its agency wants to sequence channels into a planned journey with one report on how shoppers moved through it, rather than running channels side by side. For a group with a real budget it is a different way to think about the plan.

The honest objection is that journey planning demands budget across several channels and someone to design the sequence, that programmatic reads through branded search over weeks, and that its reporting connects to the CRM as reporting our team reads back. A single store usually runs channels directly.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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illumin fits dealer groups and agencies that want to sequence channels into a planned journey, and franchise stores whose agency runs it. It fits less well for a single store with a modest budget, which runs channels directly. National sellers with scale can run it nationally.

illumin works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want illumin, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with illumin, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

An illumin bought lead reaches the CRM as a click from a display or video step to a LeadLocate lead page or a vehicle page, a branded search during a connected TV step, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with illumin's journey report beside the CRM's.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. illumin slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency that plans a dealership client's channels as a sequence, illumin is the platform that executes and reports the journey, and connecting each store's LeadLocate CRM shows where in the journey the leads arrived.

If an agency runs illumin for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Nobody drives across three states for a sedan, so the market illumin is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request illumin. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by illumin; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of illumin looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What is journey based advertising?

Planning channels as a sequence a shopper moves through, television first, then display, then video, then an offer, executed and reported as one journey rather than as separate campaigns.

Does a single store need illumin?

Journey planning suits groups and agencies with budget across several channels; a single store runs its channels directly and lets the CRM report them together, and our team arranges illumin on request for a store that wants the planning layer.

How is the campaign measured?

By clicks from display and video steps to the lead page, branded search lift during connected TV steps, direct inquiries and illumin's journey report, in the CRM by week.

Does my dealership need its own relationship with illumin?

Not to start. Request illumin from the Advertising Networks page in the CRM and our team opens the conversation with illumin for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can illumin leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for illumin?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A illumin placement carries whatever commitment illumin sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request illumin from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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