MNTN Advertising for Car Sales Leads

Connected television bought self serve and reported like a performance campaign, with site visits and leads counted, aimed at your zone.

MNTN is a connected television advertising platform built to make streaming television behave like a performance channel: a self serve console where an advertiser sets a budget, a geography and an audience, uploads a spot, and buys streaming inventory across the major services and apps, with reporting that counts the website visits and conversions that follow the spot rather than only impressions. It also offers creative production for advertisers without a spot, and it sells to advertisers directly at budgets a single business can carry.

For a dealership that means connected TV in the zone from a console the store or its agency operates, with a report that says how many households saw the spot and then visited the store's site or lead page, which is the report a dealer has always wanted from television. The measurement depends on a tag on the store's website, which the web vendor places, and the reporting is outcome based by design.

Connecting your own MNTN account to the CRM has its own page: MNTN Integration for Dealerships. This page is about the channel and the leads.

A store spends on MNTN for self serve connected TV with outcome reporting, at franchise budgets, with creative production available, when it wants streaming television it can read like a search campaign. The site visit report is the difference from a broadcast style buy.

The honest objection is that outcome attribution for television is an estimate built on matching devices to households, that it needs a website tag the store's web vendor places, and that the leads still arrive as visits and searches over weeks rather than the night of the spot. MNTN's reporting connects to the CRM as reporting first, which our team reads back rather than automating, and we say so plainly.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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MNTN fits franchise and used stores that want self serve connected TV with outcome reporting, stores without a spot that need one produced, and dealer groups running a campaign per rooftop. It fits less well for stores without a web vendor to place tags. National sellers can run it nationally.

Getting onto MNTN is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request MNTN from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with MNTN, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

An MNTN sourced lead reaches the CRM as a site visit that becomes a form on a vehicle page or a LeadLocate lead page, a branded search, or a call to the spot's tracked number, in the days after the impression, attributed by zone and week, with MNTN's outcome report beside the CRM's.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running MNTN through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from MNTN gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, MNTN is the connected TV console it can operate for every dealership client with a report the dealer understands, and connecting each store's LeadLocate CRM pairs the outcome report with the leads that followed.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing MNTN. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market MNTN is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request MNTN. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by MNTN; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of MNTN looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What does MNTN need from the dealership?

A spot, which MNTN can produce, and a tag on the website placed by the store's web vendor for the outcome measurement. Our team coordinates the website tags with your web vendor.

How does performance TV attribution work?

By matching the devices that saw the spot to the households that later visited the store's site, which produces an estimate of visits and conversions rather than a click. It is read over weeks.

How is the campaign measured?

By site visits that become forms, branded search lift and calls to the tracked number in the zone during and after the flight, reported in the CRM by week beside MNTN's outcome report.

Does my dealership need its own relationship with MNTN?

Not to start. Request MNTN from the Advertising Networks page in the CRM and our team opens the conversation with MNTN for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can MNTN leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for MNTN?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A MNTN placement carries whatever commitment MNTN sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request MNTN from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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