Tumblr Blaze Advertising for Car Sales Leads

Flat fee promoted posts on Tumblr for a young, creative audience, a small experiment rather than a foundation channel.

Tumblr Blaze is the advertising program for the blogging platform, and it works differently from every other channel on this site: an advertiser picks a post, picks an audience size and a geography, pays a flat fee, and the post is shown to that many people in their dashboard feed. There is no auction and no bidding. The audience is young, creative, heavily involved in fandoms, art and entertainment, and skews toward people who spend their time online rather than in a car.

For a dealership it is an experiment with a specific shape. A store with a genuinely entertaining piece of content, a video of a rare vehicle, a well written post about a first car, can push it to a young audience in its state for a known price and see what happens. The platform's reach is a fraction of the major social networks, it carries none of the lead form or catalog tools those networks have, and its commercial intent is low. It is on this list because it exists, it is cheap, and some stores in some markets will find the audience that other channels miss.

A store spends on Tumblr Blaze when it has content worth promoting to a young audience and wants a fixed price instead of an auction, or when it sells the kind of vehicle, a small electric car, a retro model, a first car, that a creative young buyer talks about online. The cost is low and known in advance, and there is no competition from other dealers.

The honest objection is nearly everything else. The audience is small, young and not shopping, the platform has no lead tools, the content has to earn attention on its own, and the leads a store gets will be few and early. It is the smallest channel on this site and should be treated as a low cost experiment with a clear content idea, never as part of the plan a store depends on.

For the broader case for this kind of channel, Social Media Lead Ads for Car Dealerships covers it without repeating what is here.

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Tumblr Blaze fits stores with a creative content producer and a vehicle young buyers care about, stores in college towns, and brokers who can run a single piece of content nationally. It fits less well for nearly every mainstream franchise campaign, for luxury, for buy here pay here, and for any store expecting measurable lead volume.

Tumblr Blaze sells its placements through its own advertising console, and that console is where our team works. There are two ways to get there. The first is the webXintel Ads Network, included with every LeadLocate plan: you make your selections in Leads Manager, the zone you sell in, the campaign type and the questions a shopper answers before a lead is created, and our team builds and runs the campaigns from those selections. The second is your own Tumblr Blaze account. Ask for it from the Advertising Networks page inside the CRM and our team sets it up, usually the same day, so campaigns run under an account your dealership owns, with the spend on your card and the history in your name. If you or your agency already hold an account, say so in the request and we start from there. Nothing about the choice is permanent. A store can begin on the managed network and move to its own account later, or keep both running.

A Tumblr lead arrives through a click from a promoted post to a LeadLocate lead page or a vehicle page. The shopper is young, often early, and the inquiry is usually about a specific and unusual vehicle. Volume is minimal, and the CRM's follow up processes carry the few that arrive through the long time it takes a young buyer to become a purchaser.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Tumblr Blaze through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Tumblr Blaze gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Tumblr Blaze is a cheap creative experiment to offer a client with a young market and a piece of content that deserves an audience, not a line on a media plan. Connected to the store's LeadLocate CRM, whatever it produces is attributed and followed up, which is more than the flat fee usually gets an advertiser.

If an agency runs Tumblr Blaze for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Tumblr Blaze placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Tumblr Blaze and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Tumblr Blaze is being set up. Media you buy through your own Tumblr Blaze account is billed by Tumblr Blaze to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Tumblr Blaze does best for a store of your size and market, and sets a review date. Nothing about Tumblr Blaze is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Why would a dealership advertise on Tumblr?

Only with a specific piece of content and a young audience in mind, as an inexpensive experiment with a fixed price. It is the smallest channel here and not a lead source a store should plan around.

How does Blaze pricing work?

A flat fee for a chosen audience size and geography, with no auction. The post is shown to that many people in their feed, and the cost is known before it runs.

What content works on Tumblr?

Genuine, entertaining posts: a video of an unusual vehicle, a well written story about a first car, something a young audience would share on its own. Anything that reads as an advertisement is scrolled past.

Do I need my own Tumblr Blaze account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Tumblr Blaze account you or your agency already hold.

Can Tumblr Blaze leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Tumblr Blaze?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Tumblr Blaze account is billed by Tumblr Blaze to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

One more channel, no new login, no new report. Ask for Tumblr Blaze inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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