TouchTunes Ads for Car Sales Leads

Digital jukebox screens and app placements in the bars and restaurants across your zone.

TouchTunes operates the digital jukeboxes found in tens of thousands of bars and restaurants across the country, and sells advertising on the jukebox screens, in the mobile app patrons use to pick songs, and around the music experience, by venue, market and daypart, directly and through the programmatic place based platforms. The jukebox screen is a focal point in the venue, the app is on the phone of the patron who just paid to play a song, and the audience is adults out for the evening.

For a dealership the audience is local adults in a social setting, often a younger, working crowd in neighborhood bars and a sports crowd in others, reached with a visual message on the screen and a clickable one in the app. A used store's payment message or a truck store's event fits the setting, and venue targeting lets a store pick the bars in its zone.

A store spends on TouchTunes for reach into the neighborhood bars and restaurants in its zone, with a screen placement patrons look at and an app placement they can click, at a low cost per thousand. It reaches a working adult audience in a relaxed setting where few dealerships advertise.

The honest objection is that the venue audience is whoever is there, not vehicle shoppers, and the screen produces little direct response, so the effect reads through branded search and traffic over weeks, with the app adding a small number of clicks. Venue coverage varies by market, and the setting suits a payment or event message rather than a premium brand.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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TouchTunes fits used and franchise stores with a payment or event message, truck stores that want sports bars, and dealer groups covering a region's venues. It fits less well for luxury stores and for stores that need direct response.

TouchTunes sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for TouchTunes, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying TouchTunes keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether TouchTunes earned its budget is answered in the same place as the rest.

A TouchTunes sourced lead reaches the CRM as a click from the app to a LeadLocate lead page, a branded search, a scan of a code on the jukebox screen, or a direct inquiry, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight and the app clicks directly.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running TouchTunes through LeadLocate is not TouchTunes. It is that TouchTunes becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds TouchTunes does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, TouchTunes is a place based buy in the neighborhood bars a dealership client's customers actually visit, with an app placement that clicks, and connecting the store's LeadLocate CRM shows both the clicks and the branded search lift.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing TouchTunes. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to TouchTunes the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find TouchTunes and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while TouchTunes is being set up. Media you buy through your own TouchTunes account is billed by TouchTunes to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what TouchTunes does best for a store of your size and market, and sets a review date. Nothing about TouchTunes is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

How many venues have TouchTunes jukeboxes?

Tens of thousands of bars and restaurants nationally. The buy is targeted by venue and geography to the store's zone, and our team confirms coverage when the placement is requested.

Can patrons click the ad?

In the mobile app, yes, which adds direct response the jukebox screen alone does not offer. The screen placement carries the visual message and a scannable code.

How is the campaign measured?

By app clicks to the lead page, branded search lift in the zone during the flight, scans of a code on the screen and inquiries logged with the source, reported in the CRM over weeks.

Can my dealership buy TouchTunes directly?

Yes, through LeadLocate. TouchTunes is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries TouchTunes, we work through that.

Can TouchTunes leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for TouchTunes?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request TouchTunes from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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