Rockbot Advertising That Brings Car Buyers In

Screens and music inside restaurants, retail and other businesses across your zone, sold by venue type.

Rockbot provides the music and the television screens inside tens of thousands of restaurants, retail stores, fitness clubs and other businesses, and sells advertising across those screens and, in some venues, the audio, by venue type, market and daypart, directly and through the programmatic place based platforms. The screens show short content with advertising in the businesses where people eat, shop and work out, and the audio placements reach patrons through the venue's own speakers.

For a dealership that means reach into the businesses around its zone by type, with a visual message on screens and, where available, an audio message through the speakers, which is rare in place based media. A service special in a quick service restaurant chain, a payment message in a retail store, a truck event in a fitness club: venue targeting lets a store choose the settings its buyers visit.

A store spends on Rockbot for reach into the everyday businesses in its zone, by venue type, on screens and sometimes audio, at a low cost per thousand, with frequency from regular patrons. The audio option gives a spoken store name and offer a place in venues where screens are silent.

The honest objection is that the audience is whoever is in the venue, not vehicle shoppers, and that direct response is minimal, so the effect reads through branded search and traffic over weeks. Venue coverage varies by market, and the mix of screen and audio placements depends on the venue.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Rockbot fits franchise and used stores with a visual or spoken message, stores with a service department to promote, and dealer groups covering a region's businesses. It fits less well for luxury stores and for stores that need direct response.

Rockbot is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Rockbot, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Rockbot sourced lead reaches the CRM as a branded search, a scan of a code on a screen, a call to a number read in an audio spot, or a direct inquiry on a LeadLocate lead page, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Rockbot through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Rockbot gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Rockbot is a place based buy by venue type with an audio option, easy to explain to a dealership client, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Rockbot. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Rockbot the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Rockbot, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Rockbot account in your name is billed by Rockbot directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Rockbot is likely to do for a store of your size, and agrees a review date. If the reporting shows Rockbot earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

What businesses use Rockbot?

Tens of thousands of restaurants, retail stores, fitness clubs and other businesses nationally, targeted by venue type and geography to the store's zone.

Is there an audio placement?

In some venues, yes, through the business's own speakers, which lets a spoken store name and offer reach patrons where the screens are silent.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on screens, calls to a number read in audio spots and inquiries logged with the source, reported in the CRM over weeks.

Can my dealership buy Rockbot directly?

Yes, through LeadLocate. Rockbot is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Rockbot, we work through that.

Can Rockbot leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Rockbot?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request Rockbot from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.