Taboola Advertising for Car Sales Leads

Sponsored content and display in the recommendation feeds at the bottom of thousands of news and publisher sites, targeted to your zone.

Taboola places sponsored content and display in the recommendation feeds that sit at the bottom and along the side of articles on thousands of publisher sites, from the largest news organizations to local papers, and its self serve platform, now called Realize, lets an advertiser target those placements by geography, interest, device and the sites themselves, with bidding by click or by outcome and reporting by campaign. It is the largest native advertising network in the country by reach.

For a dealership that means an article style placement, a headline and an image that reads like a recommended story, shown to readers in the store's zone at the end of the news they are reading, clicking through to a LeadLocate lead page, a vehicle page or a piece of content the store wrote. Native placements are cheap per click, the reach is enormous, and the format works when the headline is honest and specific.

Connecting your own Taboola account to the CRM has its own page: Taboola Realize Integration for Car Dealers. This page is about the channel and the leads.

A store spends on Taboola for inexpensive reach across the news sites its market reads, with clicks that cost a fraction of search, and for a format that lets a store tell a story, a trade in guide, a payment explainer, an inventory event, rather than shout an offer. The outcome based bidding optimizes toward the lead page's form.

The honest objection is that native clicks are cheap because many are casual; the reader was finishing an article, not shopping, so the lead page has to work hard and the conversion rate is far below search. Publisher quality varies across a network this large, and a store should exclude the sites it does not want to appear on. Clickbait headlines produce clicks and no leads; honest ones produce fewer clicks and real ones.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Taboola fits used and franchise stores with a story to tell and a lead page that converts, stores that want inexpensive reach across local news readers, and dealer groups adding native to a plan. It fits less well for luxury stores that guard context and for stores expecting search level conversion. National sellers can run it nationally.

Taboola sells its placements through its own advertising console, and that console is where our team works. There are two ways to get there. The first is the webXintel Ads Network, included with every LeadLocate plan: you make your selections in Leads Manager, the zone you sell in, the campaign type and the questions a shopper answers before a lead is created, and our team builds and runs the campaigns from those selections. The second is your own Taboola account. Ask for it from the Advertising Networks page inside the CRM and our team sets it up, usually the same day, so campaigns run under an account your dealership owns, with the spend on your card and the history in your name. If you or your agency already hold an account, say so in the request and we start from there. Nothing about the choice is permanent. A store can begin on the managed network and move to its own account later, or keep both running.

A Taboola sourced lead reaches the CRM as a click from a native placement to a LeadLocate lead page, a vehicle page or a tracked number, attributed directly, with the campaign and the site on the record where the platform exposes it. The reader was reading news, so the follow up should assume an early stage shopper.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Taboola through LeadLocate is not Taboola. It is that Taboola becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Taboola does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Taboola is inexpensive native reach it can run for any dealership client from the self serve platform, and connecting the store's LeadLocate CRM shows which headlines and sites produced leads rather than clicks.

Agencies are how most stores buy Taboola, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Taboola the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Taboola and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Taboola is being set up. Media you buy through your own Taboola account is billed by Taboola to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Taboola does best for a store of your size and market, and sets a review date. Nothing about Taboola is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What does a Taboola ad look like?

A headline and image in the recommended content feed at the bottom or side of an article, reading like a story, clicking through to a page the store chooses. Honest, specific headlines produce leads; clickbait produces clicks.

Can a store control which sites it appears on?

Yes, the platform lets an advertiser exclude sites and target by site quality and category, which matters on a network this large.

How does Taboola compare with search on conversion?

Far lower per click, because the reader was reading rather than shopping, and far cheaper per click. The lead page and honest headlines decide whether the cheap clicks become leads.

Do I need my own Taboola account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Taboola account you or your agency already hold.

Can Taboola leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Taboola?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Taboola account is billed by Taboola to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Request Taboola from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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