Outbrain Advertising for Car Sales Leads

Sponsored content and video across premium publisher sites, from the native network that combined with Teads, targeted to your zone.

Outbrain places sponsored content in the recommendation feeds of premium publisher sites and, since combining with Teads, sells video and display inside articles and on connected television as well, through a self serve platform called Amplify and through managed campaigns, with targeting by geography, interest, device and publisher, bidding by click or outcome, and reporting by campaign. Its publisher roster leans toward the larger news and magazine sites.

For a dealership that means article style placements and in article video on the premium sites its market reads, clicking through to a LeadLocate lead page or a vehicle page, at native prices with a somewhat more curated publisher list than the largest network. The video formats let a store run its spot inside articles rather than only in feeds.

Connecting your own Outbrain account to the CRM has its own page: Outbrain Teads Integration for Car Dealers. This page is about the channel and the leads.

A store spends on Outbrain for native reach on premium publishers, with in article video added since the Teads combination, at native prices, with outcome bidding toward the lead page. The curated roster suits a store that wants context.

The honest objection is the native objection: cheap clicks from readers who were reading rather than shopping, conversion far below search, and a lead page that has to work hard. Video formats cost more than feed placements, and the combined company's tools are still settling.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Outbrain fits franchise and premium stores that want native reach on curated publishers, stores with video creative for in article placements, and dealer groups adding native to a plan. It fits less well for stores expecting search level conversion. National sellers can run it nationally.

The practical question is whose login the campaigns live under. With the webXintel Ads Network, which every plan includes, they live under ours: you choose the zone, the campaign type and the pre screening questions in Leads Manager, and our team does the building and the daily management. With your own Outbrain account they live under yours. Request the connection from the Advertising Networks page in the CRM, our team completes the setup, usually the same day, and from then on the media is billed by Outbrain to your dealership and the account history belongs to you. Agencies that already manage a Outbrain account for the store can keep it; we work inside it. The two paths are not exclusive, and moving between them is a request, not a project.

An Outbrain sourced lead reaches the CRM as a click from a native or video placement to a LeadLocate lead page, a vehicle page or a tracked number, attributed directly, with the campaign on the record. The reader was reading, so the follow up should assume an early stage shopper.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Outbrain through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Outbrain gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Outbrain is native reach on premium publishers with video added, run from the self serve platform for any dealership client, and connecting the store's LeadLocate CRM shows which placements produced leads rather than clicks.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Outbrain. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Outbrain is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Outbrain. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Outbrain; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Outbrain looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What changed when Outbrain combined with Teads?

In article video and display and connected television inventory joined the native feed placements, so one account now buys native, video and CTV across premium publishers.

How is Outbrain different from Taboola?

A more curated, premium leaning publisher roster and the video formats from Teads, against Taboola's larger reach. Many stores test both and let the CRM's reporting decide.

How does native compare with search on conversion?

Far lower per click and far cheaper, because the reader was reading rather than shopping. Honest headlines and a lead page that converts decide whether the cheap clicks become leads.

Do I need my own Outbrain account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Outbrain account you or your agency already hold.

Can Outbrain leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Outbrain?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Outbrain account is billed by Outbrain to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Request Outbrain from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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