Perion Advertising for Car Sales Leads

Undertone high impact display, Hivestack programmatic outdoor screens and connected TV from one company, targeted to your zone.

Perion is an advertising technology company that owns Undertone, known for high impact display formats such as page takeovers and rich media that a reader cannot miss, Hivestack, one of the largest programmatic digital outdoor exchanges, and a connected television and video buying operation, sold together to advertisers and agencies by geography and audience, directly and programmatically, with reporting by channel. It is a company an agency buys from rather than a place a shopper goes.

For a dealership that means three things from one relationship: an Undertone takeover of a premium site's homepage for a model launch in the zone, digital billboards and venue screens across the zone bought programmatically through Hivestack, and connected TV to the same households. A group launching a model or a franchise store with a real budget gets a coordinated campaign across screens; a single small store buys one piece of it.

A store spends with Perion for coordinated high impact display, programmatic outdoor and connected TV from one company, with one report, when it wants a launch or an event to be unmissable across the screens in its zone. Undertone's formats get attention that standard display cannot.

The honest objection is that high impact formats and coordinated campaigns carry minimums suited to groups and franchise stores, that outdoor and connected TV read through branded search over weeks, and that a single store usually wants one of the three pieces, which it can buy elsewhere. It is a partner relationship for a real budget.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Perion fits dealer groups and franchise stores with launch or event budgets across display, outdoor and connected TV, and the agencies that buy for them. It fits less well for a single store with a small budget, which buys one channel at a time.

Perion works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Perion, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Perion, we work inside it. That single account reaches . The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Perion sourced lead reaches the CRM as a click from an Undertone format to a LeadLocate lead page, a branded search during the outdoor and connected TV flights, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with Perion's cross channel report beside the CRM's.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Perion through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Perion gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency running a launch for a dealership group, Perion's three pieces from one relationship make a coordinated campaign practical, and connecting each store's LeadLocate CRM pairs the cross channel report with the leads that followed.

Agencies are how most stores buy Perion, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Perion placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Perion and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Perion is being set up. Media you buy through your own Perion account is billed by Perion to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Perion does best for a store of your size and market, and sets a review date. Nothing about Perion is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What is an Undertone high impact format?

A page takeover, a large rich media unit or a similar format that a reader will not miss, sold on premium sites for launches and events rather than for everyday display.

Is Hivestack still available on its own?

Hivestack's programmatic outdoor exchange operates within Perion, and its screens are bought through Perion or through buying platforms connected to the exchange. Our team arranges the route that fits.

How is the campaign measured?

By clicks from high impact formats to the lead page, branded search lift during the outdoor and connected TV flights, direct inquiries, and Perion's cross channel report, in the CRM by week.

Does my dealership need its own relationship with Perion?

Not to start. Request Perion from the Advertising Networks page in the CRM and our team opens the conversation with Perion for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Perion leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Perion?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Perion placement carries whatever commitment Perion sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Perion inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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