Car Sales Leads with Moloco Ads

A machine learning platform buying placements inside mobile apps and connected TV apps at scale, for households in your zone.

Moloco is an advertising platform built on machine learning that buys display, video and playable placements inside a very large number of mobile apps and, increasingly, connected television apps, bidding on each impression with models trained on the advertiser's own results rather than on third party audiences, with targeting by geography and reporting by campaign. It was built for app marketers and now sells to brands and performance advertisers with a budget large enough to train the models, through its team rather than a self serve account for a small advertiser.

For a dealership that means reach inside the apps households in its zone use every day, bought by a platform that learns which impressions produce an inquiry and bids for more of them, arranged through a partner or our team. It is the app half of a display plan, and it needs enough volume to learn.

Connecting your own Moloco Ads account to the CRM has its own page: Moloco Integration for Car Dealers. This page is about the channel and the leads.

A store spends on Moloco for in app reach in its zone bought by models that learn from its own results, which can outperform audience based display once there is enough data. For a group with volume across rooftops it is a serious performance line.

The honest objection is that the models need volume a single store may not produce, that in app display has display click rates and a lot of accidental taps, and that Moloco works through its team rather than a self serve console. Response reads through clicks and branded search over weeks.

For the broader case for this kind of channel, Dealership Marketing Software for Every Sales Channel covers it without repeating what is here.

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Moloco fits dealer groups and agencies with enough volume across rooftops to train the models, and stores that want in app reach as a performance line. It fits less well for a single store with a small budget, which gets in app reach through a buying platform instead.

Moloco Ads works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Moloco Ads, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Moloco Ads, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Moloco sourced lead reaches the CRM as a click from an in app placement to a LeadLocate lead page or a vehicle page, a branded search after a household saw the store in an app, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the campaign on the record.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Moloco Ads through LeadLocate is not Moloco Ads. It is that Moloco Ads becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Moloco Ads does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency with volume across dealership clients, Moloco is an in app performance line whose models learn from the leads each rooftop produces, and connecting each store's LeadLocate CRM shows the clicks and the branded search lift the campaigns produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Moloco Ads. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Moloco Ads is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Moloco Ads. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Moloco Ads; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Moloco Ads looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Can a single dealership use Moloco?

Yes, through LeadLocate. It works through its team and its models need volume to learn, so it suits groups and agencies. Request it from the Advertising Networks page and our team advises whether the store's volume fits.

Where do Moloco ads appear?

Inside a very large number of mobile apps and, increasingly, connected television apps, as display, video and playable placements, targeted by geography.

How is the campaign measured?

By clicks from in app placements to the lead page and vehicle pages, branded search lift in the zone during the flight and direct inquiries, reported in the CRM by week.

Does my dealership need its own relationship with Moloco Ads?

Not to start. Request Moloco Ads from the Advertising Networks page in the CRM and our team opens the conversation with Moloco Ads for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Moloco Ads leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Moloco Ads?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Moloco Ads placement carries whatever commitment Moloco Ads sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Moloco Ads from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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