Advertising on Lob for Car Sales Leads

Letters and postcards printed and mailed from a list on request, tracked piece by piece through the postal system, for households in your zone.

Lob is a direct mail service built for sending from software, printing and mailing letters, postcards and self mailers from a list or a single request, verifying addresses first, tracking each piece through the postal system to delivery, and reporting when it arrived. It charges per piece with no minimum, which makes it practical for a small mailing as well as a large one, and its print network delivers across the country in days.

For a dealership that means a mailing to a list the CRM already holds, sold customers due for a trade, service customers with equity, unsold leads from last month, or the households in a chosen zone, printed and delivered without a print shop, a mail house or a minimum run, and with a delivery date for each piece. Our team sets the connection up on request and the pieces carry a tracked number or a personal URL pointing to a LeadLocate lead page.

A store spends on Lob to mail a list it already owns quickly and in any quantity, with address verification and piece level tracking, so a trade offer or an equity letter reaches the household while the timing still matters. Small, frequent, targeted mailings are where it is strongest.

The honest objection is the mail objection, response arriving over weeks at a low rate, and the fact that a per piece price without a minimum is not the cheapest price for a very large run, where a mail house or shared mail may win. The list matters more than the printer.

For the broader case for this kind of channel, Automotive Direct Mail Marketing covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Lob fits any dealership mailing its own lists in small or frequent batches, equity, lease maturity, service and unsold lead campaigns, and dealer groups mailing across rooftops. It fits less well for a single very large saturation run, where shared mail or a mail house is cheaper.

Lob is a mail service rather than a media network, and it fits into LeadLocate as a fulfillment step for lists that already live in your CRM: sold customers due for a trade, service customers with equity, unsold leads from last month's campaign, or the households in a zone you choose. Our team sets the connection up on request from the Advertising Networks page. Each piece carries a tracked phone number or a personal URL that points back to a LeadLocate lead page, so the responses land in the CRM as leads like any other channel and are attributed to the mailing that produced them. The webXintel Ads Network keeps running alongside, which matters because mail is slow to answer and digital is not; the two cover each other.

A Lob mailing produces leads as calls to the tracked number on the piece, visits to the personal URL that resolve to a LeadLocate lead page, and walk ins carrying the piece, each recorded in the CRM with the mailing and the piece's delivery date beside it, so the response window is known.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Lob through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Lob gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency running direct mail for dealership clients, Lob is the printer and mailer behind any list with no minimum and piece level tracking, and connecting the store's LeadLocate CRM shows which mailing produced which calls, visits and walk ins.

Agencies are how most stores buy Lob, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-advertising-agency-alternativeL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Lob the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Lob and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Lob is being set up. Media you buy through your own Lob account is billed by Lob to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Lob does best for a store of your size and market, and sets a review date. Nothing about Lob is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Is there a minimum order with Lob?

No. It charges per piece, so a mailing of a few hundred equity letters is as practical as one of many thousands, and every piece is address verified and tracked to delivery.

Where does the mailing list come from?

From the CRM: sold customers due for a trade, service customers with equity, unsold leads, lease maturities or the households in a chosen zone. Our team sets the connection up on request.

How is the mailing measured?

By calls to the tracked number on the piece, visits to the personal URL and walk ins carrying the piece, each logged in the CRM against the mailing with the piece's delivery date.

Do I need my own Lob account to mail through LeadLocate?

No. Request Lob from the Advertising Networks page in the CRM and our team sets the connection up. Stores that already have a Lob account can keep it and connect it.

Can responses from the mailing go into the CRM we already use?

Yes. Each piece points to a tracked number or a personal URL on a LeadLocate lead page, the response becomes a lead in the CRM, and Instant Push forwards it to your existing CRM by ADF at no change in price.

What does LeadLocate charge for Lob?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Printing and postage are billed for the pieces you send; we do not tie the price to responses.

Draw the market you sell in, request Lob from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.