Advertising on PostGrid for Car Sales Leads

Letters and postcards printed and mailed from a verified list on request, across the country, for households in your zone.

PostGrid is a direct mail and address verification service that prints and mails letters, postcards and self mailers from a list or a single request, verifies and standardizes addresses against postal records first so pieces are not wasted, tracks pieces through the postal system, and reports delivery, charging per piece with no minimum and delivering across the country and into Canada. It also offers templates and a design tool for the pieces themselves.

For a dealership that means a mailing to a list the CRM already holds, with the addresses cleaned before printing so the trade offer or service reminder reaches the household, and a delivery date for each piece, without a print shop or a minimum run. Our team sets the connection up on request and each piece carries a tracked number or a personal URL pointing to a LeadLocate lead page.

A store spends on PostGrid to mail its own lists in any quantity with the addresses verified first, which matters for a customer file that has aged, and with piece level tracking. It is a practical choice for stores that mail often and want clean data as much as printing.

The honest objection is the mail objection, response arriving over weeks at a low rate, and the fact that per piece pricing without a minimum is not the cheapest price for a very large run. The list, and how clean it is, matters more than the printer.

For the broader case for this kind of channel, Automotive Direct Mail Marketing covers it without repeating what is here.

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PostGrid fits any dealership mailing its own lists in small or frequent batches, stores with aged customer files that need verification, and dealer groups mailing across rooftops, including into Canada. It fits less well for a single very large saturation run.

PostGrid is a mail service rather than a media network, and it fits into LeadLocate as a fulfillment step for lists that already live in your CRM: sold customers due for a trade, service customers with equity, unsold leads from last month's campaign, or the households in a zone you choose. Our team sets the connection up on request from the Advertising Networks page. Each piece carries a tracked phone number or a personal URL that points back to a LeadLocate lead page, so the responses land in the CRM as leads like any other channel and are attributed to the mailing that produced them. The webXintel Ads Network keeps running alongside, which matters because mail is slow to answer and digital is not; the two cover each other.

A PostGrid mailing produces leads as calls to the tracked number on the piece, visits to the personal URL that resolve to a LeadLocate lead page, and walk ins carrying the piece, each recorded in the CRM with the mailing and the piece's delivery date beside it.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running PostGrid through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from PostGrid gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency running direct mail for dealership clients, PostGrid is the printer and mailer behind any list with address verification built in and no minimum, and connecting the store's LeadLocate CRM shows which mailing produced which calls, visits and walk ins.

Agencies are how most stores buy PostGrid, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealer-marketing-attribution-softwareL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and PostGrid placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find PostGrid and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while PostGrid is being set up. Media you buy through your own PostGrid account is billed by PostGrid to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what PostGrid does best for a store of your size and market, and sets a review date. Nothing about PostGrid is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What does address verification add?

Each address is checked and standardized against postal records before printing, so pieces to moved or mistyped addresses are caught before postage is spent. That matters for a customer file that has aged.

Is there a minimum order?

No. PostGrid charges per piece, so a small equity mailing is as practical as a large one, and every piece is tracked to delivery.

How is the mailing measured?

By calls to the tracked number on the piece, visits to the personal URL and walk ins carrying the piece, each logged in the CRM against the mailing with the delivery date.

Do I need my own PostGrid account to mail through LeadLocate?

No. Request PostGrid from the Advertising Networks page in the CRM and our team sets the connection up. Stores that already have a PostGrid account can keep it and connect it.

Can responses from the mailing go into the CRM we already use?

Yes. Each piece points to a tracked number or a personal URL on a LeadLocate lead page, the response becomes a lead in the CRM, and Instant Push forwards it to your existing CRM by ADF at no change in price.

What does LeadLocate charge for PostGrid?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Printing and postage are billed for the pieces you send; we do not tie the price to responses.

Draw the market you sell in, request PostGrid from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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