Advertising on Click2Mail for Car Sales Leads

Letters, postcards and flyers printed and mailed from a list or a single upload, through a USPS partner, for households in your zone.

Click2Mail is an online print and mail service and a longtime partner of the Postal Service, printing and mailing letters, postcards, flyers and booklets from an uploaded list or a single document, with address verification, postal presorting for the best rate, Every Door Direct Mail for saturation by carrier route, and delivery tracking, charging per piece with no minimum and mailing the next business day. It has a simple web interface as well as a way to send from software.

For a dealership that means a mailing to a list the CRM already holds, or a saturation mailing to the carrier routes around the store, printed and in the mail the next business day without a print shop or a minimum run. Our team sets the connection up on request and each piece carries a tracked number or a personal URL pointing to a LeadLocate lead page.

A store spends on Click2Mail to mail its own lists or saturate nearby carrier routes quickly and cheaply, with postal presorting and a next business day mail date, at a per piece price with no minimum. It is a straightforward choice for a store that mails often and wants the postal rate handled.

The honest objection is the mail objection, response arriving over weeks at a low rate, and the fact that the pieces and design options are simpler than a specialist mail house's. The list and the offer matter more than the printer.

For the broader case for this kind of channel, Automotive Direct Mail Marketing covers it without repeating what is here.

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Click2Mail fits any dealership mailing its own lists or saturating nearby carrier routes on a budget, and dealer groups mailing across rooftops. It fits less well for a store that wants elaborate pieces or the lowest possible price on a very large run.

Think of Click2Mail as the printing and postage behind a list you already own. The list is built in the CRM, from equity mining, lease maturity, declined service, unsold showroom traffic or a geographic zone, and Click2Mail prints, addresses and mails it. Our team sets that up on request from the Advertising Networks page. Every piece points back to something the CRM can measure, a tracked number or a personal URL on a LeadLocate lead page, so a household that responds becomes a lead with its source attached, not an anonymous walk in. Digital channels through the webXintel Ads Network keep running while the mail is in transit, so the store never depends on a single slow medium.

A Click2Mail mailing produces leads as calls to the tracked number on the piece, visits to the personal URL that resolve to a LeadLocate lead page, and walk ins carrying the piece, each recorded in the CRM with the mailing beside it.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Click2Mail slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency running direct mail for dealership clients, Click2Mail is the printer and mailer that handles postal presorting and saturation routes with no minimum, and connecting the store's LeadLocate CRM shows which mailing produced which calls, visits and walk ins.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Click2Mail. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Click2Mail placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Click2Mail, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Click2Mail account in your name is billed by Click2Mail directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Click2Mail is likely to do for a store of your size, and agrees a review date. If the reporting shows Click2Mail earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Can Click2Mail do a saturation mailing?

Yes. It supports Every Door Direct Mail, which reaches every address on chosen carrier routes around the store without a list, alongside list mailings.

How fast does a mailing go out?

Pieces are printed and entered into the mail the next business day after the order, with address verification and postal presorting handled.

How is the mailing measured?

By calls to the tracked number on the piece, visits to the personal URL and walk ins carrying the piece, each logged in the CRM against the mailing.

Do I need my own Click2Mail account to mail through LeadLocate?

No. Request Click2Mail from the Advertising Networks page in the CRM and our team sets the connection up. Stores that already have a Click2Mail account can keep it and connect it.

Can responses from the mailing go into the CRM we already use?

Yes. Each piece points to a tracked number or a personal URL on a LeadLocate lead page, the response becomes a lead in the CRM, and Instant Push forwards it to your existing CRM by ADF at no change in price.

What does LeadLocate charge for Click2Mail?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Printing and postage are billed for the pieces you send; we do not tie the price to responses.

One more channel, no new login, no new report. Ask for Click2Mail inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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