PostcardMania for Car Sales Leads

Postcards designed, printed and mailed with a list and digital follow up bundled into one campaign, for households in your zone.

PostcardMania is a direct mail company that designs, prints and mails postcards for small and mid sized businesses, bundling the mailing list, whether the advertiser's own or one built by demographics and location, with the design, the printing, the postage and, in its Everywhere campaigns, matching digital ads that follow the mailed households online. It sells through its own team with a consultative approach and has a long record with automotive clients.

For a dealership that means a complete postcard campaign, list, design, printing, postage and digital follow up, run by one vendor for a sale, a service offer or an equity campaign to the store's own file, in the zone it chooses. Our team sets the connection up on request and each piece carries a tracked number or a personal URL pointing to a LeadLocate lead page.

A store spends on PostcardMania for a full postcard campaign with the list and the digital follow up handled by one vendor, so a store without a mail house or a designer gets a finished campaign. The digital follow up lifts response over mail alone.

The honest objection is the mail objection, response arriving over weeks at a low rate, and the fact that a bundled campaign costs more per piece than printing and mailing a list the store already owns. It is a service as much as a printer.

For the broader case for this kind of channel, Automotive Direct Mail Marketing covers it without repeating what is here.

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PostcardMania fits dealerships that want a complete postcard campaign handled by one vendor, stores without a designer or a mail house, and dealer groups running sales across rooftops. It fits less well for a store that only needs printing and postage for its own list.

Think of PostcardMania as the printing and postage behind a list you already own. The list is built in the CRM, from equity mining, lease maturity, declined service, unsold showroom traffic or a geographic zone, and PostcardMania prints, addresses and mails it. Our team sets that up on request from the Advertising Networks page. Every piece points back to something the CRM can measure, a tracked number or a personal URL on a LeadLocate lead page, so a household that responds becomes a lead with its source attached, not an anonymous walk in. Digital channels through the webXintel Ads Network keep running while the mail is in transit, so the store never depends on a single slow medium.

A PostcardMania campaign produces leads as calls to the tracked number on the card, visits to the personal URL that resolve to a LeadLocate lead page, walk ins carrying the card and clicks from the digital follow up, each recorded in the CRM with the campaign beside it.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. PostcardMania slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency running direct mail for dealership clients, PostcardMania is the vendor that delivers a finished postcard campaign with digital follow up, and connecting the store's LeadLocate CRM shows which campaign produced which calls, visits and walk ins.

If an agency runs PostcardMania for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealer-marketing-attribution-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and PostcardMania placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request PostcardMania. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by PostcardMania; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of PostcardMania looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What is bundled into a PostcardMania campaign?

The mailing list, the design, the printing, the postage and, in its Everywhere campaigns, digital ads that follow the mailed households online, all run by one vendor.

Can we use our own list?

Yes. Sold customers, service customers, unsold leads or any list from the CRM can be mailed, or PostcardMania builds a list by demographics and location in the zone.

How is the campaign measured?

By calls to the tracked number on the card, visits to the personal URL, walk ins carrying the card and clicks from the digital follow up, each logged in the CRM against the campaign.

Do I need my own PostcardMania account to mail through LeadLocate?

No. Request PostcardMania from the Advertising Networks page in the CRM and our team sets the connection up. Stores that already have a PostcardMania account can keep it and connect it.

Can responses from the mailing go into the CRM we already use?

Yes. Each piece points to a tracked number or a personal URL on a LeadLocate lead page, the response becomes a lead in the CRM, and Instant Push forwards it to your existing CRM by ADF at no change in price.

What does LeadLocate charge for PostcardMania?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Printing and postage are billed for the pieces you send; we do not tie the price to responses.

Draw the market you sell in, request PostcardMania from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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