Advertising on PebblePost for Car Sales Leads

A postcard mailed to a household within days of it showing interest online, run as a programmatic campaign for your zone.

PebblePost is a programmatic direct mail platform that mails a physical postcard to a household within days of it showing interest online, on the advertiser's site or across PebblePost's own intent signals, matching the online activity to a postal address through its own graph and printing and mailing the piece automatically, with response measured against a holdout group. It works with advertisers on a partner basis with a minimum and a campaign setup, rather than through a self serve account.

For a dealership that means a postcard in the mailbox of a household that just looked at the store's vehicles or at vehicles like them, days later, with the offer still relevant, measured against households that did not receive it. Our team arranges it on request, and each piece carries a tracked number or a personal URL pointing to a LeadLocate lead page. It is retargeting in the mailbox.

A store spends on PebblePost to follow online interest into the mailbox while the timing still matters, with measurement against a holdout that shows what the mail added. It reaches a household that ignores digital retargeting with a piece it has to pick up.

The honest objection is the minimum and the partner setup, the fact that the volume depends on how much online interest the store generates, and the mail objection of response over weeks. It suits stores with enough website traffic to feed it.

For the broader case for this kind of channel, Automotive Direct Mail Marketing covers it without repeating what is here.

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PebblePost fits dealerships and dealer groups with enough website traffic to feed a programmatic mail campaign, and stores that want a mailbox follow up to online interest. It fits less well for a small store with light traffic or a store that only needs list mailings.

PebblePost is a mail service rather than a media network, and it fits into LeadLocate as a fulfillment step for lists that already live in your CRM: sold customers due for a trade, service customers with equity, unsold leads from last month's campaign, or the households in a zone you choose. Our team sets the connection up on request from the Advertising Networks page. Each piece carries a tracked phone number or a personal URL that points back to a LeadLocate lead page, so the responses land in the CRM as leads like any other channel and are attributed to the mailing that produced them. The webXintel Ads Network keeps running alongside, which matters because mail is slow to answer and digital is not; the two cover each other.

A PebblePost campaign produces leads as calls to the tracked number on the card, visits to the personal URL that resolve to a LeadLocate lead page, and walk ins carrying the card, each recorded in the CRM with the campaign beside it, read alongside PebblePost's holdout measurement.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running PebblePost through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from PebblePost gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency running dealership clients with meaningful website traffic, PebblePost is the mailbox follow up to online interest measured against a holdout, and connecting the store's LeadLocate CRM shows which calls, visits and walk ins the cards produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing PebblePost. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to PebblePost the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of PebblePost, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a PebblePost account in your name is billed by PebblePost directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what PebblePost is likely to do for a store of your size, and agrees a review date. If the reporting shows PebblePost earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

How does PebblePost know where to mail?

It matches online interest on the store's site or across its own intent signals to a postal address through its graph, then prints and mails the postcard automatically within days.

Is there a minimum?

Yes. PebblePost works with advertisers on a partner basis with a minimum and a campaign setup. Request it from the Advertising Networks page and our team arranges it for the store.

How is the campaign measured?

By calls to the tracked number on the card, visits to the personal URL and walk ins carrying the card, logged in the CRM against the campaign, read beside PebblePost's holdout measurement.

Do I need my own PebblePost account to mail through LeadLocate?

No. Request PebblePost from the Advertising Networks page in the CRM and our team sets the connection up. Stores that already have a PebblePost account can keep it and connect it.

Can responses from the mailing go into the CRM we already use?

Yes. Each piece points to a tracked number or a personal URL on a LeadLocate lead page, the response becomes a lead in the CRM, and Instant Push forwards it to your existing CRM by ADF at no change in price.

What does LeadLocate charge for PebblePost?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Printing and postage are billed for the pieces you send; we do not tie the price to responses.

Request PebblePost from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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