Advertising on Valpak for Car Sales Leads

The blue envelope of local offers, delivered to households by neighborhood, with a digital coupon site beside it, for your zone.

Valpak is the shared mail company behind the blue envelope of local offers that arrives in tens of millions of mailboxes each month, selling a dealership an insert in the envelope for the neighborhoods it chooses, sorted by household income and other traits, with a coupon site and app carrying the same offers online and a local sales team that handles design and placement. Sharing the envelope with other local businesses keeps the cost per household far below an addressed mailing.

For a dealership that means a service or sales offer in the envelope households in its zone open looking for deals, at a shared mail price, with the same offer online, arranged through Valpak's local team on request. It is strongest for service offers and for a sales event with a clear incentive. Each insert carries a tracked number or a short URL pointing to a LeadLocate lead page.

A store spends on Valpak for a service or sales offer delivered to chosen neighborhoods at a shared mail price, in an envelope households open looking for deals, with the digital coupon beside it. It reaches households a store's own list never touches, cheaply.

The honest objection is that the offer sits beside dozens of others, that a vehicle is a bigger decision than a coupon usually moves, and that response arrives over weeks at a low rate. Service offers and event incentives do far better than a generic sales message.

For the broader case for this kind of channel, Automotive Direct Mail Marketing covers it without repeating what is here.

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Valpak fits any dealership with a service department to fill or a sales event with a real incentive, and dealer groups covering metros. It fits less well for a luxury store or a store without a clear offer.

Think of Valpak as the printing and postage behind a list you already own. The list is built in the CRM, from equity mining, lease maturity, declined service, unsold showroom traffic or a geographic zone, and Valpak prints, addresses and mails it. Our team sets that up on request from the Advertising Networks page. Every piece points back to something the CRM can measure, a tracked number or a personal URL on a LeadLocate lead page, so a household that responds becomes a lead with its source attached, not an anonymous walk in. Digital channels through the webXintel Ads Network keep running while the mail is in transit, so the store never depends on a single slow medium.

A Valpak insert produces leads as calls to the tracked number, visits to the short URL that resolve to a LeadLocate lead page, service appointments and walk ins carrying the coupon, and clicks from the digital coupon, each recorded in the CRM with the drop beside it.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Valpak through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Valpak gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency running local offers for dealership clients, Valpak is the shared mail envelope with a digital coupon beside it, cheap per household, and connecting the store's LeadLocate CRM shows which drop produced which calls, appointments and walk ins.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Valpak. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Valpak the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Valpak. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Valpak; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Valpak looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What does a dealership put in the Valpak envelope?

Usually a service offer, an oil change or a tire special, or a sales event with a clear incentive, on an insert for the neighborhoods the store chooses, with the same offer on Valpak's coupon site and app.

How is the neighborhood chosen?

By ZIP code and carrier route, sorted by household income and other traits, through Valpak's local team, which also handles the design of the insert.

How is the drop measured?

By calls to the tracked number, visits to the short URL, appointments and walk ins carrying the coupon and clicks from the digital coupon, each logged in the CRM against the drop.

Do I need my own Valpak account to mail through LeadLocate?

No. Request Valpak from the Advertising Networks page in the CRM and our team sets the connection up. Stores that already have a Valpak account can keep it and connect it.

Can responses from the mailing go into the CRM we already use?

Yes. Each piece points to a tracked number or a personal URL on a LeadLocate lead page, the response becomes a lead in the CRM, and Instant Push forwards it to your existing CRM by ADF at no change in price.

What does LeadLocate charge for Valpak?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Printing and postage are billed for the pieces you send; we do not tie the price to responses.

Draw the market you sell in, request Valpak from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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