Advertising on Vericast for Car Sales Leads

The weekly shared mail package of local offers delivered to most households, plus addressed mail and digital campaigns, for your zone.

Vericast is the marketing company behind the shared mail package of local offers and retail circulars that reaches most households in the country each week, selling a dealership an insert in the package for chosen neighborhoods, addressed mail to lists built from its consumer data, and digital display and social campaigns matched to the same households, through its sales team and with reporting by campaign. It is one of the largest mail advertisers in the country by volume.

For a dealership that means a service or sales offer in the weekly package households in its zone receive, an addressed mailing to households chosen from Vericast's data, and digital ads to the same households, arranged through its team on request. It reaches almost every mailbox in a zone at a shared mail price. Each piece carries a tracked number or a short URL pointing to a LeadLocate lead page.

A store spends on Vericast for the reach of the weekly package into almost every household in chosen neighborhoods at a shared mail price, with addressed and digital campaigns to the same households beside it. It is the broadest mail reach available.

The honest objection is that the insert sits inside a package of circulars many households discard, that a vehicle is a bigger decision than a coupon moves, and that response arrives over weeks at a low rate. Service offers and event incentives do better than a generic message.

For the broader case for this kind of channel, Automotive Direct Mail Marketing covers it without repeating what is here.

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Vericast fits any dealership with a service department to fill or a sales event to promote across a whole zone, and dealer groups covering metros. It fits less well for a luxury store or a store without a clear offer.

Vericast is a mail service rather than a media network, and it fits into LeadLocate as a fulfillment step for lists that already live in your CRM: sold customers due for a trade, service customers with equity, unsold leads from last month's campaign, or the households in a zone you choose. Our team sets the connection up on request from the Advertising Networks page. Each piece carries a tracked phone number or a personal URL that points back to a LeadLocate lead page, so the responses land in the CRM as leads like any other channel and are attributed to the mailing that produced them. The webXintel Ads Network keeps running alongside, which matters because mail is slow to answer and digital is not; the two cover each other.

A Vericast campaign produces leads as calls to the tracked number, visits to the short URL that resolve to a LeadLocate lead page, service appointments and walk ins carrying the insert, and clicks from the matched digital ads, each recorded in the CRM with the campaign beside it.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Vericast through LeadLocate is not Vericast. It is that Vericast becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Vericast does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency running local offers for dealership clients, Vericast is the broadest shared mail reach with addressed and digital campaigns beside it, and connecting the store's LeadLocate CRM shows which campaign produced which calls, appointments and walk ins.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Vericast. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Vericast the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Vericast and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Vericast is being set up. Media you buy through your own Vericast account is billed by Vericast to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Vericast does best for a store of your size and market, and sets a review date. Nothing about Vericast is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What is the shared mail package?

The weekly bundle of local offers and retail circulars Vericast delivers to most households in the country; a dealership buys an insert in it for chosen neighborhoods at a shared mail price.

Can Vericast mail an addressed list too?

Yes. It builds addressed mailings from its consumer data or the store's own list, and runs digital display and social campaigns matched to the same households.

How is the campaign measured?

By calls to the tracked number, visits to the short URL, appointments and walk ins carrying the insert and clicks from the matched digital ads, each logged in the CRM against the campaign.

Do I need my own Vericast account to mail through LeadLocate?

No. Request Vericast from the Advertising Networks page in the CRM and our team sets the connection up. Stores that already have a Vericast account can keep it and connect it.

Can responses from the mailing go into the CRM we already use?

Yes. Each piece points to a tracked number or a personal URL on a LeadLocate lead page, the response becomes a lead in the CRM, and Instant Push forwards it to your existing CRM by ADF at no change in price.

What does LeadLocate charge for Vericast?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Printing and postage are billed for the pieces you send; we do not tie the price to responses.

Draw the market you sell in, request Vericast from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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