Advertising on Postie for Car Sales Leads

Direct mail planned, targeted and measured like digital advertising, with modeled audiences and holdout groups, for households in your zone.

Postie is a direct mail platform that treats mail like a digital channel, building audiences from the advertiser's data and its own models, retargeting online visitors by mail, testing creative and offers, measuring response against holdout groups and reporting by segment, with printing and postage handled through its print network. It works with advertisers on a partner basis with a minimum and an onboarding, rather than through a self serve account, and it is used by brands that mail at scale.

For a dealership that means mail campaigns planned like search or social, with modeled audiences of likely buyers in the zone, retargeting of website visitors by mail, tests between offers, and a holdout that shows what the mail added. Our team arranges it on request, and each piece carries a tracked number or a personal URL pointing to a LeadLocate lead page. It suits stores and groups that mail at volume.

A store spends on Postie to run mail with the discipline of digital, modeled audiences, tests and holdouts, so the budget goes to the households most likely to respond and the result is measured properly. For a group mailing at volume it replaces guesswork with a read.

The honest objection is the minimum and the onboarding, which suit groups more than a single small store, plus the mail objection of response over weeks. The modeling needs volume to prove itself.

For the broader case for this kind of channel, Automotive Direct Mail Marketing covers it without repeating what is here.

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Postie fits dealer groups and larger dealerships mailing at volume that want modeled audiences, tests and holdouts, and agencies running mail across rooftops. It fits less well for a small store that mails occasionally, which uses a per piece service instead.

Think of Postie as the printing and postage behind a list you already own. The list is built in the CRM, from equity mining, lease maturity, declined service, unsold showroom traffic or a geographic zone, and Postie prints, addresses and mails it. Our team sets that up on request from the Advertising Networks page. Every piece points back to something the CRM can measure, a tracked number or a personal URL on a LeadLocate lead page, so a household that responds becomes a lead with its source attached, not an anonymous walk in. Digital channels through the webXintel Ads Network keep running while the mail is in transit, so the store never depends on a single slow medium.

A Postie campaign produces leads as calls to the tracked number on the piece, visits to the personal URL that resolve to a LeadLocate lead page, and walk ins carrying the piece, each recorded in the CRM with the campaign and the segment beside it, read alongside Postie's holdout measurement.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Postie through LeadLocate is not Postie. It is that Postie becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Postie does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency running mail at volume for dealership clients, Postie is the platform that plans, tests and measures mail like digital, and connecting each store's LeadLocate CRM shows which segment and which offer produced each call, visit and walk in.

Agencies are how most stores buy Postie, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-advertising-agency-alternativeL for how the agency side works.

Nobody drives across three states for a sedan, so the market Postie is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Postie and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Postie is being set up. Media you buy through your own Postie account is billed by Postie to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Postie does best for a store of your size and market, and sets a review date. Nothing about Postie is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

How is Postie different from a mail house?

It builds modeled audiences, retargets website visitors by mail, tests offers and measures against holdouts, with printing and postage handled through its network. A mail house prints and mails a list.

Is there a minimum?

Yes. Postie works with advertisers on a partner basis with a minimum and an onboarding, which suits groups and larger stores mailing at volume. Our team arranges it on request.

How is the campaign measured?

By calls to the tracked number, visits to the personal URL and walk ins carrying the piece, logged in the CRM against the campaign and segment, read beside Postie's holdout measurement.

Do I need my own Postie account to mail through LeadLocate?

No. Request Postie from the Advertising Networks page in the CRM and our team sets the connection up. Stores that already have a Postie account can keep it and connect it.

Can responses from the mailing go into the CRM we already use?

Yes. Each piece points to a tracked number or a personal URL on a LeadLocate lead page, the response becomes a lead in the CRM, and Instant Push forwards it to your existing CRM by ADF at no change in price.

What does LeadLocate charge for Postie?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Printing and postage are billed for the pieces you send; we do not tie the price to responses.

Request Postie from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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