GroundTruth Advertising for Car Sales Leads

Ads targeted by the places people actually visit, with the store visits that follow measured, from a self serve platform.

GroundTruth is a location based advertising platform that targets people by the physical places their devices have been, competitor dealerships, service centers, auto parts stores, neighborhoods, and shows them display, video and connected TV ads afterward, then measures how many of the people reached later visited the advertiser's location. It sells a self serve platform called Ads Manager for smaller advertisers and managed service for larger ones, with targeting by geography, visited places and audience, and reporting that includes cost per visit.

For a dealership that is conquest and service marketing in one: reach the people who visited a competitor's lot or a quick lube in the zone, show them the store's offer, and see how many came to the store. The self serve platform puts it within a single store's budget, and the visit measurement is the report a dealer actually wants from display.

Connecting your own GroundTruth account to the CRM has its own page: Run GroundTruth from Your Dealership CRM. This page is about the channel and the leads.

A store spends on GroundTruth for location based targeting of the people who visit competitors and service locations in its zone, with visit measurement that reports what display never could, from a self serve platform at franchise budgets. Cost per store visit is a number a dealer understands.

The honest objection is that location based display is still display, with display click rates, that visit measurement is an estimate based on device signals, and that the effect on leads reads partly through visits and branded search over weeks. Financing campaigns cannot narrow audiences by protected characteristics, and location targeting must respect that.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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GroundTruth fits franchise and used stores that want conquest and service targeting with visit measurement, stores near competing lots, and dealer groups running it per rooftop. It fits less well for stores that judge every channel on form fills alone. National sellers can run it nationally.

The practical question is whose login the campaigns live under. With the webXintel Ads Network, which every plan includes, they live under ours: you choose the zone, the campaign type and the pre screening questions in Leads Manager, and our team does the building and the daily management. With your own GroundTruth account they live under yours. Request the connection from the Advertising Networks page in the CRM, our team completes the setup, usually the same day, and from then on the media is billed by GroundTruth to your dealership and the account history belongs to you. Agencies that already manage a GroundTruth account for the store can keep it; we work inside it. The two paths are not exclusive, and moving between them is a request, not a project.

A GroundTruth sourced lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a walk in the platform attributes to a reached device and the salesperson logs with the source, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. GroundTruth slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency, GroundTruth's visit measurement is the display report a dealership client will actually read, and connecting the store's LeadLocate CRM pairs the visits with the leads and the walk ins the salespeople logged.

If an agency runs GroundTruth for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to GroundTruth the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find GroundTruth and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while GroundTruth is being set up. Media you buy through your own GroundTruth account is billed by GroundTruth to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what GroundTruth does best for a store of your size and market, and sets a review date. Nothing about GroundTruth is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

How does GroundTruth know who visited a competitor?

From location signals on devices that were seen at the place, which it targets afterward and measures against later visits to the store. It is an estimate based on those signals, not a list of people.

Can a single store buy GroundTruth?

Yes, through its self serve Ads Manager at franchise budgets. Request it from the Advertising Networks page and our team sets it up or connects the account you hold.

How is the campaign measured?

By clicks from placements to the lead page, store visits the platform attributes to reached devices, walk ins logged with the source, branded search lift and direct inquiries, in the CRM by week.

Do I need my own GroundTruth account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the GroundTruth account you or your agency already hold.

Can GroundTruth leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for GroundTruth?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own GroundTruth account is billed by GroundTruth to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Request GroundTruth from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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