Beeswax Advertising for Car Sales Leads

A customizable buying platform from FreeWheel for agencies and large advertisers that want their own bidder rather than a shared console.

Beeswax is a demand side platform sold as a bidder as a service by FreeWheel, the Comcast owned advertising technology company, which means an agency or a large advertiser gets its own instance of the buying platform, with its own bidding logic, its own data and its own controls, rather than a seat on a shared console. It buys display, online video, connected television and audio across the exchanges and, through FreeWheel, premium television inventory, and it is sold on a partner basis to organizations with the scale and the technical capability to run their own bidder.

For a dealership the platform matters only through a large agency or a dealer group with a technical media team that has chosen to run its own bidder. That is rare in automotive retail, and a single store or a typical group is better served by a standard console or a partner. It is on this list because it exists and because the largest groups and their agencies do use it.

Connecting your own Beeswax account to the CRM has its own page: Beeswax Integration for Car Dealers. This page is about the channel and the leads.

A group spends through Beeswax when its agency or its in house team wants full control of the bidding logic and the data, with FreeWheel's premium television inventory attached, at a scale that justifies running its own platform. For the largest groups that is a real advantage.

The honest objection is that a bidder as a service demands scale and technical capability that almost no dealership has, that it is sold on a partner basis with commitments to match, and that programmatic reads through branded search over weeks. For nearly every store on this site a standard console or a partner is the right route.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Beeswax fits the largest dealer groups with technical media teams and the large agencies that serve them. It fits less well for a single store and for a typical group, which use a standard console or a partner.

Beeswax works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Beeswax, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Beeswax, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Beeswax bought lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the group's own platform report beside the CRM's.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Beeswax through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Beeswax gets all of it, because the CRM does not care where a lead came from once it is in.

For a large agency running its own bidder for dealer group clients, Beeswax is the platform beneath it, and connecting each store's LeadLocate CRM pairs the agency's custom report with the leads each rooftop received.

Agencies are how most stores buy Beeswax, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Beeswax placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Beeswax, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Beeswax account in your name is billed by Beeswax directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Beeswax is likely to do for a store of your size, and agrees a review date. If the reporting shows Beeswax earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

What is a bidder as a service?

An advertiser's or agency's own instance of a buying platform, with its own bidding logic and data, rather than a seat on a shared console. It demands scale and technical capability.

Should a dealership consider Beeswax?

Only the largest groups with technical media teams or the large agencies serving them. A single store or a typical group uses a standard console or a partner, which our team arranges.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV flights, direct inquiries and the group's own platform report, in the CRM by week.

Does my dealership need its own relationship with Beeswax?

Not to start. Request Beeswax from the Advertising Networks page in the CRM and our team opens the conversation with Beeswax for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Beeswax leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Beeswax?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Beeswax placement carries whatever commitment Beeswax sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Beeswax from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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