Nexxen DSP Advertising for Car Sales Leads

A video and connected TV first buying platform with its own television data, formed from Tremor and Amobee, aimed at your zone.

Nexxen is the advertising technology company formed from Tremor Video and Amobee, and its demand side platform is built video first: connected television, online video and the display and audio around them, bought across the exchanges and premium publishers with the company's own television viewing data, which comes from its smart TV measurement business, used to target households by what they watch and to measure reach across linear and streaming. It sells to agencies and advertisers with self serve and managed options.

For a dealership the platform matters through an agency or a group that runs it, or through the managed service: connected TV and video in the zone, targeted by household viewing data, with measurement that shows how a streaming flight added to what the cable buy reached. A single store reaches the same inventory through partners; a group buying video at scale gets the console and the data.

Connecting your own Nexxen DSP account to the CRM has its own page: Nexxen Integration for Dealerships. This page is about the channel and the leads.

A store spends through Nexxen for video and connected TV buying with television viewing data behind the targeting and cross screen measurement behind the report, from a platform built for that purpose. For a group moving television budget to streaming it answers the question of what the streaming added.

The honest objection is that it is a platform suited to agencies and groups, that a single store reaches the same inventory through partners, and that connected TV reads through branded search over weeks. The company has changed names through its mergers, which confuses buyers who knew Tremor or Amobee.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Nexxen fits dealer groups with video and connected TV budgets and the agencies that buy for them, and franchise stores whose agency runs it. It fits less well for a single store, which reaches the inventory through partners. National sellers with scale can run it nationally.

Nexxen DSP sells its placements through its own advertising console, and that console is where our team works. There are two ways to get there. The first is the webXintel Ads Network, included with every LeadLocate plan: you make your selections in Leads Manager, the zone you sell in, the campaign type and the questions a shopper answers before a lead is created, and our team builds and runs the campaigns from those selections. The second is your own Nexxen DSP account. Ask for it from the Advertising Networks page inside the CRM and our team sets it up, usually the same day, so campaigns run under an account your dealership owns, with the spend on your card and the history in your name. If you or your agency already hold an account, say so in the request and we start from there. Nothing about the choice is permanent. A store can begin on the managed network and move to its own account later, or keep both running.

A Nexxen bought lead reaches the CRM as a click from a video or display placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the platform's cross screen report beside the CRM's.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Nexxen DSP slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency buying video for dealership groups, Nexxen's television data and cross screen measurement are the pitch, and connecting each store's LeadLocate CRM pairs that report with the leads each rooftop received.

Agencies are how most stores buy Nexxen DSP, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealer-marketing-attribution-softwareL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Nexxen DSP placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Nexxen DSP, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Nexxen DSP account in your name is billed by Nexxen DSP directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Nexxen DSP is likely to do for a store of your size, and agrees a review date. If the reporting shows Nexxen DSP earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Is Nexxen the same as Tremor or Amobee?

Nexxen was formed from Tremor Video and Amobee and operates their platforms under one name. Buyers who knew either company are working with the same technology.

What does the television data add?

Household viewing data from the company's smart TV measurement business, used to target households by what they watch and to measure how a streaming flight added to what linear television reached.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV flights, direct inquiries and the platform's cross screen report, in the CRM by week.

Do I need my own Nexxen DSP account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Nexxen DSP account you or your agency already hold.

Can Nexxen DSP leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Nexxen DSP?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Nexxen DSP account is billed by Nexxen DSP to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Request Nexxen DSP from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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