AdLib Advertising for Car Sales Leads

A self serve buying platform built for smaller budgets, with premium inventory deals and a simplified console, aimed at your zone.

AdLib is a self serve demand side platform built for advertisers and agencies with smaller budgets that still want programmatic display, online video, connected television and audio across the exchanges and premium publishers, with a simplified console, pre negotiated premium inventory deals, targeting by geography and audience, and reporting by campaign, without the minimums and learning curve of the enterprise platforms. It positions itself as the accessible route to the same inventory the large platforms buy.

For a dealership that means programmatic connected TV, display and video in the zone from a console a store or a small agency can actually operate, with premium deals already set up, at a budget a single rooftop can carry. It is the kind of platform our team uses when a store wants its own programmatic line without an enterprise seat.

Connecting your own AdLib account to the CRM has its own page: AdLib DSP Integration for Car Dealers. This page is about the channel and the leads.

A store spends on AdLib for accessible programmatic buying with premium inventory deals from a simplified self serve console, at small budgets, when it or its agency wants to operate the buy directly. It brings enterprise inventory to a rooftop's budget.

The honest objection is that programmatic reads through clicks and branded search over weeks, that a simplified console is still a console someone has to operate, and that its data and measurement are lighter than the enterprise platforms'. It suits a store with a person to run it or an agency that will.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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AdLib fits franchise stores and small agencies that want their own programmatic console at small budgets with premium deals, and dealer groups testing programmatic before an enterprise seat. It fits less well for stores with nobody to operate a console, which use our team instead. National sellers can run it nationally.

The practical question is whose login the campaigns live under. With the webXintel Ads Network, which every plan includes, they live under ours: you choose the zone, the campaign type and the pre screening questions in Leads Manager, and our team does the building and the daily management. With your own AdLib account they live under yours. Request the connection from the Advertising Networks page in the CRM, our team completes the setup, usually the same day, and from then on the media is billed by AdLib to your dealership and the account history belongs to you. Agencies that already manage a AdLib account for the store can keep it; we work inside it. The two paths are not exclusive, and moving between them is a request, not a project.

An AdLib bought lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the campaign on the record.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running AdLib through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from AdLib gets all of it, because the CRM does not care where a lead came from once it is in.

For a small agency, AdLib is a programmatic console it can operate for dealership clients at small budgets with premium deals included, and connecting each store's LeadLocate CRM shows the leads each rooftop's campaign produced.

If an agency runs AdLib for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at automotive-advertising-agency-alternativeL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and AdLib placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of AdLib, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a AdLib account in your name is billed by AdLib directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what AdLib is likely to do for a store of your size, and agrees a review date. If the reporting shows AdLib earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

How is AdLib different from an enterprise DSP?

A simplified console, pre negotiated premium inventory deals and no enterprise minimums, buying the same exchange and premium inventory at budgets a single rooftop can carry.

Can a single dealership use AdLib?

Yes, through its self serve platform. Request it from the Advertising Networks page and our team sets it up or connects the account you or your agency hold.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV flights and direct inquiries, reported in the CRM by week.

Do I need my own AdLib account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the AdLib account you or your agency already hold.

Can AdLib leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for AdLib?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own AdLib account is billed by AdLib to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

One more channel, no new login, no new report. Ask for AdLib inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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