AIDEM Advertising for Car Sales Leads

A privacy first buying platform for display, video and connected TV without third party tracking, an emerging option for your zone.

AIDEM is a demand side platform built on a privacy first model, buying display, online video and connected television across the exchanges and premium publishers using contextual and first party signals rather than third party tracking, with targeting by geography, context and audience, and reporting by campaign. It sells to agencies and advertisers and is newer and smaller than the established platforms, which is why it is listed as a channel to request rather than a settled route.

For a dealership it is a route to programmatic display, video and connected TV in the zone through a platform whose targeting does not depend on the tracking that browsers and regulators have been removing, which suits a store that wants to advertise without relying on data it cannot explain to a customer. Its inventory reach and its data are lighter than the largest platforms', and our team confirms what is available at the time of a request.

A store spends through AIDEM when it or its agency wants programmatic buying that does not rely on third party tracking, for display, video and connected TV in the zone, and is willing to work with an emerging platform. Contextual targeting on automotive content is a natural fit.

The honest objection is that it is newer and smaller than the established platforms, with lighter inventory and data, that programmatic reads through branded search over weeks, and that access is confirmed at the time of the request. It is an experiment for a store with a privacy point of view rather than a first programmatic channel.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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AIDEM fits agencies and dealer groups that want a privacy first programmatic option, and stores with a privacy point of view willing to test an emerging platform. It fits less well as a first programmatic channel for a single store.

Getting onto AIDEM is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request AIDEM from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with AIDEM, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

An AIDEM bought lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the campaign on the record.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. AIDEM slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency with a privacy conscious dealership client, AIDEM is an emerging programmatic option built without third party tracking, and connecting the store's LeadLocate CRM shows whether it produced leads beside the established platforms.

If an agency runs AIDEM for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at automotive-advertising-agency-alternativeL.

Nobody drives across three states for a sedan, so the market AIDEM is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request AIDEM. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by AIDEM; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of AIDEM looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What does privacy first mean for targeting?

Targeting by context, geography and first party signals rather than third party tracking, which suits a store that wants to advertise without relying on data it would rather not have to explain to a customer.

Is AIDEM available to a dealership today?

It is an emerging platform selling to agencies and advertisers. Request it from the Advertising Networks page and our team confirms what is available for the store at the time.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV flights and direct inquiries, reported in the CRM by week.

Does my dealership need its own relationship with AIDEM?

Not to start. Request AIDEM from the Advertising Networks page in the CRM and our team opens the conversation with AIDEM for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can AIDEM leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for AIDEM?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A AIDEM placement carries whatever commitment AIDEM sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request AIDEM from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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