Madhive Advertising for Car Sales Leads

The connected TV platform behind many broadcasters' local streaming products, bought through the local seller in your market.

Madhive is an advertising technology platform built for local connected television, and it is the engine behind the streaming television products that many broadcast station groups and local media companies sell to local advertisers under their own names, with premium streaming inventory, local targeting by ZIP and audience, and reporting built for a local advertiser. It sells to those media companies and to agencies on a partner basis rather than to a single store directly.

For a dealership that means the platform is usually reached through the local broadcaster's streaming product or an agency, with Madhive doing the buying and the measurement underneath. A store that buys streaming from its local station may already be on it. Requesting it through LeadLocate means our team arranges the local seller or partner route that fits the market.

A store spends through Madhive for local connected TV with premium inventory and local targeting, through the broadcaster or agency it already works with, with reporting built for a rooftop rather than a national brand. It is the platform that made local streaming television buyable from a local rep.

The honest objection is that it is partner sold through media companies and agencies rather than directly, that connected TV reads through branded search over weeks, and that a store may already be buying Madhive inventory under a broadcaster's name without knowing it, so a request should start by checking. The reporting overlaps with what LeadLocate provides.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Madhive fits franchise stores buying streaming from a local broadcaster or agency, dealer groups running local connected TV by market, and the agencies that serve them. It fits less well for stores that want a self serve console of their own.

Madhive works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Madhive, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Madhive, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Madhive powered lead reaches the CRM as a branded search during a connected TV flight, a direct inquiry on a LeadLocate lead page, or a call to the spot's tracked number, attributed by zone and week, with the local seller's report beside the CRM's.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Madhive slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency, Madhive is the platform beneath many local broadcasters' streaming products and a partner route to local connected TV for dealership clients, and connecting each store's LeadLocate CRM pairs the platform's report with the leads that followed.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Madhive. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Madhive the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Madhive, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Madhive account in your name is billed by Madhive directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Madhive is likely to do for a store of your size, and agrees a review date. If the reporting shows Madhive earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Can a dealership buy Madhive directly?

Yes, through LeadLocate. It sells to media companies and agencies on a partner basis, so a store reaches it through its local broadcaster's streaming product or an agency. Our team arranges the route that fits the market.

Am I already buying Madhive without knowing it?

Possibly, if the store buys streaming television from a local broadcaster whose product runs on Madhive. Our team checks that first so a store does not pay twice for the same households.

How is the campaign measured?

By branded search lift during the flight, direct inquiries and calls to the tracked number in the zone, and the local seller's report, in the CRM by week.

Does my dealership need its own relationship with Madhive?

Not to start. Request Madhive from the Advertising Networks page in the CRM and our team opens the conversation with Madhive for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Madhive leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Madhive?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Madhive placement carries whatever commitment Madhive sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Madhive inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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