IQM Advertising for Car Sales Leads

An omnichannel buying platform with strong local targeting, built for regulated industries including automotive and financing, aimed at your zone.

IQM is a demand side platform that buys display, online video, connected television and audio across the exchanges and premium publishers, with unusually strong local targeting, by ZIP code, by neighborhood and by audience, and with compliance tooling built for regulated industries such as political, healthcare and financial advertising, which matters for a dealership running financing campaigns under fair lending rules. It sells a self serve platform and managed service, with reporting by campaign and geography.

For a dealership the local precision is the value: connected TV, display and audio bought for the exact ZIP codes the store sells to, with audience segments layered on, from a console a store or its agency can operate, and with compliance controls that help a financing campaign stay inside the rules. A group can run a campaign per rooftop with separate geography from one account.

A store spends on IQM for omnichannel buying with local precision and compliance tooling, from a self serve platform at franchise budgets, when it wants connected TV, display and audio in its exact ZIP codes without an enterprise contract. Its regulated industry focus suits financing campaigns.

The honest objection is that programmatic display and connected TV read through branded search over weeks, that a self serve DSP still needs someone to operate it, and that its inventory reach is smaller than the largest platforms'. Compliance tooling helps but does not replace the fair lending discipline Leads Manager enforces.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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IQM fits franchise stores and dealer groups that want local programmatic buying from a self serve console, agencies serving local dealerships, and stores running financing campaigns that need compliance controls. It fits less well for stores with nobody to operate a console, which use our team instead. National sellers can run it nationally.

The practical question is whose login the campaigns live under. With the webXintel Ads Network, which every plan includes, they live under ours: you choose the zone, the campaign type and the pre screening questions in Leads Manager, and our team does the building and the daily management. With your own IQM account they live under yours. Request the connection from the Advertising Networks page in the CRM, our team completes the setup, usually the same day, and from then on the media is billed by IQM to your dealership and the account history belongs to you. Agencies that already manage a IQM account for the store can keep it; we work inside it. The two paths are not exclusive, and moving between them is a request, not a project.

An IQM sourced lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV or audio flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the ZIP code the campaign ran in on the record.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running IQM through LeadLocate is not IQM. It is that IQM becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds IQM does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency serving local dealerships, IQM is a self serve omnichannel console with ZIP level targeting and compliance tooling, and connecting each store's LeadLocate CRM shows the leads by ZIP that each rooftop's campaign produced.

Agencies are how most stores buy IQM, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to IQM the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of IQM, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a IQM account in your name is billed by IQM directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what IQM is likely to do for a store of your size, and agrees a review date. If the reporting shows IQM earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

What makes IQM different from other DSPs?

Unusually precise local targeting by ZIP and neighborhood, self serve access at local budgets, and compliance tooling built for regulated industries, which suits financing campaigns.

Can a single dealership use IQM?

Yes, through its self serve platform or managed service. Request it from the Advertising Networks page and our team sets it up or connects the account you or your agency hold.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV and audio flights and direct inquiries, reported in the CRM by ZIP and week.

Do I need my own IQM account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the IQM account you or your agency already hold.

Can IQM leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for IQM?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own IQM account is billed by IQM to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Draw the market you sell in, request IQM from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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