Gadsme Advertising That Brings Car Buyers In

Display and audio placements inside mobile and console games, bought programmatically for players in your zone.

Gadsme is an in game advertising platform that places display advertising on surfaces inside games and, unusually, audio advertising that plays inside the game environment, across mobile and console titles, sold programmatically through the major buying platforms with targeting by geography, age bracket, platform and genre, and with viewability and audibility measurement. Its roster leans toward mobile games, which reach a broader and older audience than console racing titles.

For a dealership that means a billboard inside a mobile game a commuter plays on the train, or an audio spot heard inside a game, reaching adults in the zone who spend their spare minutes on a phone game rather than on social media. The audio option gives a spoken store name and payment message a place in gaming that display alone cannot.

A store spends on Gadsme for reach into mobile games played by a broad adult audience in its zone, with an audio option that carries a spoken message, at a low cost per thousand, as one line in a programmatic plan. Mobile gaming reaches adults of every age, not only young men.

The honest objection is that in game placements produce no direct response, the zone audience is modest, and the buy needs a programmatic seat or partner, so the effect reads through branded search over weeks and the channel suits a group or a brand more than a single store. Age and creative rules apply.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Gadsme fits franchise and used stores adding mobile gaming reach to a programmatic plan, dealer groups, and brands. It fits less well for stores that need direct response and for stores without a programmatic plan. National sellers can run it nationally.

Gadsme is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Gadsme, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Gadsme sourced lead reaches the CRM as a branded search, a call to a number spoken in an audio placement, or a direct inquiry on a LeadLocate lead page, over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Gadsme slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency buying programmatically for dealership clients, Gadsme adds mobile gaming reach with an audio option, and connecting the store's LeadLocate CRM shows whether the branded search lift followed.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Gadsme. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Gadsme placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Gadsme and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Gadsme is being set up. Media you buy through your own Gadsme account is billed by Gadsme to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Gadsme does best for a store of your size and market, and sets a review date. Nothing about Gadsme is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Who plays the mobile games Gadsme reaches?

A broad adult audience of every age, since mobile puzzle and casual games are played by commuters and households rather than only young men. Console titles add the younger male audience.

What is in game audio advertising?

A spoken spot that plays inside the game environment, which lets a store name and payment message be heard rather than only seen, measured for audibility.

How is the campaign measured?

By branded search lift in the zone during the flight, calls to a number spoken in audio placements and direct inquiries on the lead page, reported in the CRM over weeks.

Can my dealership buy Gadsme directly?

Yes, through LeadLocate. Gadsme is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Gadsme, we work through that.

Can Gadsme leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Gadsme?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Gadsme from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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