Adverty Advertising That Brings Car Buyers In

Placements inside games and in game menus, bought directly or programmatically for players in your zone.

Adverty is an in game advertising platform that places advertising both inside the game world, on billboards and surfaces, and in the menus and loading screens between play, across mobile, PC and console titles, sold directly and programmatically with targeting by geography, age bracket, platform and genre, and with viewability measurement. Its menu placements are seen while a player waits, which gives them longer attention than a billboard passed at speed.

For a dealership the menu placements are the more interesting format: a full image with a payment message and the store's name, seen for several seconds by an adult player in the zone between rounds, with in world billboards adding frequency. The audience skews male and young adult on console and broader on mobile, and the buy fits a programmatic plan as one line.

A store spends on Adverty for in game reach with menu placements that hold attention, in its zone, at a low cost per thousand, as one line in a programmatic plan. The menu format carries more message than a billboard passed in a race.

The honest objection is that in game and menu placements produce little direct response, the zone audience is modest, and the buy needs a programmatic seat or partner, so the effect reads through branded search over weeks and suits a group or a brand more than a single store. Age and creative rules apply.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Adverty fits franchise stores with a young adult buyer, dealer groups adding gaming to a programmatic plan, and brands. It fits less well for luxury, for stores that need direct response, and for stores without a programmatic plan. National sellers can run it nationally.

Adverty is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Adverty, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

An Adverty sourced lead reaches the CRM as a branded search, a click from a menu placement where offered, or a direct inquiry on a LeadLocate lead page, over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Adverty through LeadLocate is not Adverty. It is that Adverty becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Adverty does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency buying programmatically for dealership clients, Adverty's menu placements are a gaming format that carries a real message, and connecting the store's LeadLocate CRM shows whether the branded search lift followed.

Agencies are how most stores buy Adverty, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Adverty placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Adverty and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Adverty is being set up. Media you buy through your own Adverty account is billed by Adverty to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Adverty does best for a store of your size and market, and sets a review date. Nothing about Adverty is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What is an in menu placement?

A full image shown in a game's menu or loading screen between rounds, seen for several seconds while the player waits, which carries more message than a billboard passed at speed.

How is Adverty bought?

Directly or programmatically through the major buying platforms, by geography, age, platform and genre. Our team arranges the buying route when the placement is requested.

How is the campaign measured?

By branded search lift in the zone during the flight, clicks from menu placements where offered and direct inquiries on the lead page, reported in the CRM over weeks.

Can my dealership buy Adverty directly?

Yes, through LeadLocate. Adverty is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Adverty, we work through that.

Can Adverty leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Adverty?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Adverty inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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