Car Sales Leads with Unity Ads

Video ads inside the mobile games built on the Unity engine, one of the largest daily audiences in mobile, targeted to your zone.

Unity is the engine a large share of mobile games are built on, and Unity Ads is the advertising network inside those games, showing video and playable ads between levels and as rewarded placements a player chooses to watch for an in game bonus, to a daily audience that rivals the largest social platforms. Advertising is bought through Unity's own platform and through buying partners, with targeting by geography, age bracket, platform and genre, and reporting on views and completions.

For a dealership the audience is adults in its zone playing casual and puzzle games on their phones, watching a video in full to earn a bonus, which is a completion rate no skippable format matches. A thirty second walk around with a payment message and a tap through to a LeadLocate lead page fits the rewarded format, and the audience is broader and older than console gaming.

Connecting your own Unity Ads account to the CRM has its own page: Run Unity Ads from Your Dealership CRM. This page is about the channel and the leads.

A store spends on Unity Ads for a very large mobile gaming audience in its zone, with rewarded video watched to completion, at a low cost per view, and with a tap through that produces direct response most gaming formats cannot. The audience spans every adult age.

The honest objection is that Unity's platform is built for app advertisers, so a dealership's brand and lead campaign is a less common use and needs careful setup, and that rewarded viewers are earning a bonus rather than shopping, so taps convert at a modest rate. Creative rules apply and the effect beyond taps reads through branded search over weeks.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Unity Ads fits franchise and used stores with a video and a payment message, dealer groups adding mobile reach, and brokers running nationally. It fits less well for luxury and for stores without video creative.

Unity Ads sells its placements through its own advertising console, and that console is where our team works. There are two ways to get there. The first is the webXintel Ads Network, included with every LeadLocate plan: you make your selections in Leads Manager, the zone you sell in, the campaign type and the questions a shopper answers before a lead is created, and our team builds and runs the campaigns from those selections. The second is your own Unity Ads account. Ask for it from the Advertising Networks page inside the CRM and our team sets it up, usually the same day, so campaigns run under an account your dealership owns, with the spend on your card and the history in your name. If you or your agency already hold an account, say so in the request and we start from there. Nothing about the choice is permanent. A store can begin on the managed network and move to its own account later, or keep both running.

A Unity Ads sourced lead reaches the CRM as a tap from a rewarded video to a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the taps and over weeks for the rest. The CRM's reporting shows the taps by campaign and the branded search lift in the zone.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running Unity Ads through LeadLocate is not Unity Ads. It is that Unity Ads becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Unity Ads does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Unity Ads is a mobile video buy with completion rates a dealership client will notice, and connecting the store's LeadLocate CRM shows the taps and the branded search lift the flight produced.

Agencies are how most stores buy Unity Ads, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Unity Ads placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Unity Ads, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Unity Ads account in your name is billed by Unity Ads directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Unity Ads is likely to do for a store of your size, and agrees a review date. If the reporting shows Unity Ads earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

What is a rewarded video ad?

A video a player chooses to watch in full to earn an in game bonus, which gives it a completion rate no skippable format matches. A tap through takes the player to the store's lead page.

Can a dealership buy Unity Ads itself?

Yes, through Unity's advertising platform, though it is built for app advertisers and a brand and lead campaign needs careful setup. Request it from the Advertising Networks page and our team sets it up or connects the account you hold.

How is the campaign measured?

By taps from the video to the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Do I need my own Unity Ads account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Unity Ads account you or your agency already hold.

Can Unity Ads leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Unity Ads?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Unity Ads account is billed by Unity Ads to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

One more channel, no new login, no new report. Ask for Unity Ads inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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