Venatus Advertising That Brings Car Buyers In

Display and video across gaming and entertainment sites, apps and creator content, for the gaming audience in your zone.

Venatus is an advertising network representing gaming and entertainment publishers, the sites, apps and creator channels where gamers read news, watch videos and follow their favorite titles, and it sells display and video across that inventory directly and programmatically, with targeting by geography, age bracket and interest, and with its own audience data on gamers. It is advertising around games rather than inside them.

For a dealership that means reaching the gaming audience in its zone on the sites and channels they read and watch, with ordinary display and video formats that click, which the in game platforms cannot offer. The audience skews male and young adult, with a broader entertainment audience added through the publisher roster, and the buy fits a programmatic plan as one line.

A store spends on Venatus for the gaming audience in its zone on clickable formats, with audience data on gamers, at a low cost per thousand, as one line in a programmatic plan. It complements in game placements with formats that produce a click.

The honest objection is that display around gaming content competes with everything else on the page, the zone audience is modest, and the buy needs a programmatic seat or partner, which our team arranges. It suits a group or a brand more than a single store, and the effect beyond clicks reads through branded search over weeks.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Venatus fits performance, truck and entry level franchise stores with a young male buyer, dealer groups adding gaming to a programmatic plan, and brands. It fits less well for luxury and for stores without a programmatic plan. National sellers can run it nationally.

Venatus is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Venatus, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Venatus sourced lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest. The CRM's reporting shows the clicks by campaign and the branded search lift in the zone.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Venatus through LeadLocate is not Venatus. It is that Venatus becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Venatus does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency buying programmatically for dealership clients, Venatus is the clickable half of a gaming plan beside the in game platforms, and connecting the store's LeadLocate CRM shows the clicks and the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Venatus. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Venatus placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Venatus, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Venatus account in your name is billed by Venatus directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Venatus is likely to do for a store of your size, and agrees a review date. If the reporting shows Venatus earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

How is Venatus different from in game advertising?

It sells display and video on the sites, apps and creator channels gamers read and watch, around games rather than inside them, which means the formats click. Many gaming plans use both.

How is Venatus bought?

Directly or programmatically through the major buying platforms, by geography, age and interest, with Venatus's gamer audience data. Our team arranges the buying route when the placement is requested.

How is the campaign measured?

By clicks from placements to the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Can my dealership buy Venatus directly?

Yes, through LeadLocate. Venatus is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Venatus, we work through that.

Can Venatus leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Venatus?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Venatus inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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