AdInMo Advertising That Brings Car Buyers In

Immersive placements inside mobile games, bought programmatically for players in your zone.

AdInMo is an in game advertising platform that places advertising on surfaces inside mobile games as part of the environment, sold programmatically through buying platforms with targeting by geography, age bracket and genre, and measured for viewability. Its roster is mobile focused, which reaches the broad adult audience that plays casual and puzzle games on a phone, and its access for advertisers in some markets is still being established, which is why it is listed here as a channel to request rather than one with a settled route.

For a dealership it is a second mobile gaming line alongside the more established in game platforms, reaching adults in the zone during the minutes they spend on a phone game, with a billboard or a surface carrying the store's message. The placements are seen rather than clicked and the buy fits a programmatic plan.

A store spends on AdInMo for additional mobile gaming reach in its zone at a low cost per thousand, as one line in a programmatic plan, when the more established platforms are already in use and the store wants the rest of the mobile gaming audience.

The honest objection is that it is the least established in game platform on this list, with access still being confirmed in some markets, that in game placements produce no direct response, and that the zone audience is modest, so it is an experiment for a group or a brand rather than a channel a store depends on. Our team confirms availability at the time of the request.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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AdInMo fits dealer groups and brands already running in game advertising that want additional mobile reach, and stores willing to experiment. It fits less well for single stores, for luxury, and for stores that need direct response.

Getting onto AdInMo is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request AdInMo from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with AdInMo, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

An AdInMo sourced lead reaches the CRM as a branded search or a direct inquiry on a LeadLocate lead page, over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. AdInMo slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency buying programmatically for dealership groups, AdInMo is an additional mobile gaming line to test once the established platforms are running, and connecting the store's LeadLocate CRM shows whether the branded search lift followed.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing AdInMo. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to AdInMo the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request AdInMo. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by AdInMo; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of AdInMo looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Is AdInMo available to a dealership today?

Access is still being confirmed in some markets. Request it from the Advertising Networks page and our team reports back plainly on what is available for the store at the time.

How is AdInMo different from other in game platforms?

It is mobile focused and less established than Anzu or Frameplay, which makes it an additional line for a group already running in game advertising rather than a first choice.

How is the campaign measured?

By branded search lift in the zone during the flight and direct inquiries on the lead page, reported in the CRM over weeks.

Does my dealership need its own relationship with AdInMo?

Not to start. Request AdInMo from the Advertising Networks page in the CRM and our team opens the conversation with AdInMo for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can AdInMo leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for AdInMo?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A AdInMo placement carries whatever commitment AdInMo sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for AdInMo inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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