FreeWheel Advertising for Car Sales Leads

Comcast's marketplace for premium television and video inventory, connecting broadcasters and streaming services to buying platforms for your zone.

FreeWheel is the advertising technology company owned by Comcast that serves and sells the video advertising of many broadcasters, cable networks and streaming services, and its marketplace connects that premium television and video inventory to buying platforms and agencies with the deals, the audience data and the frequency controls that premium video requires. It also owns Beeswax, the bidder as a service platform. It sells to buying platforms and agencies rather than directly to a single store.

For a dealership that means the marketplace behind a large share of the premium television and streaming inventory its buying partner reaches, including many of the network brands and streaming services on this site, and deals a partner can activate for the store's zone. It is infrastructure a store benefits from rather than a place it advertises.

A store benefits from FreeWheel when its buying partner uses it to reach premium television and streaming inventory in the zone with the frequency controls premium video needs. For a group buying television programmatically, it is one of the marketplaces behind the plan.

The honest objection is that it is infrastructure a store never sees, bought through a platform or a partner, that television reads through branded search over weeks, and that the value depends on the buying partner's skill with premium video deals. It is listed because it is part of how the television destinations here are reached.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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FreeWheel fits dealer groups and agencies buying premium television and video programmatically, and any dealership whose buying partner uses its deals. It fits less well as anything a single store buys directly.

FreeWheel sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for FreeWheel, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying FreeWheel keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether FreeWheel earned its budget is answered in the same place as the rest.

A FreeWheel routed lead reaches the CRM as a branded search during a television or streaming flight, a direct inquiry on a LeadLocate lead page, a call to the spot's tracked number, or a click from a video placement, attributed by zone and week for the video and directly for the clicks.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running FreeWheel through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from FreeWheel gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency buying premium television programmatically for dealership clients, FreeWheel's marketplace is one route to broadcaster and streaming inventory with the right frequency controls, and connecting each store's LeadLocate CRM shows the leads each rooftop's plan produced.

Agencies are how most stores buy FreeWheel, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to FreeWheel the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find FreeWheel and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while FreeWheel is being set up. Media you buy through your own FreeWheel account is billed by FreeWheel to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what FreeWheel does best for a store of your size and market, and sets a review date. Nothing about FreeWheel is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Does a dealership buy FreeWheel?

Through a buying partner, yes. It is the marketplace through which many broadcasters and streaming services sell premium video to buying platforms; a store benefits when its buying partner uses it to reach that inventory in the zone.

How does FreeWheel relate to Comcast Advertising?

Both are Comcast businesses. Comcast Advertising sells local cable and streaming spots to advertisers directly; FreeWheel is the technology and marketplace behind premium video across many broadcasters and services.

How is the campaign measured?

By branded search lift during television and streaming flights, direct inquiries and calls to the tracked number in the zone, and clicks from video placements, reported in the CRM by week.

Can my dealership buy FreeWheel directly?

Yes, through LeadLocate. FreeWheel is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries FreeWheel, we work through that.

Can FreeWheel leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for FreeWheel?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for FreeWheel inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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