Adomni Advertising for Car Sales Leads

Digital billboards, venue screens and video bought self serve by the play, with a daily budget, across many operators in your zone.

Adomni is a self serve marketplace for digital out of home and video advertising, listing digital billboards, venue screens and connected television inventory from many operators, bought by the play or impression with a daily budget and dayparting from a console, with no contract and creative that can change at any time. Its reporting connects to LeadLocate as reporting first, which our team reads back, and it also sells managed campaigns for larger advertisers.

For a dealership that means digital faces and venue screens in the zone bought like a search campaign, a payment message on the highway face at commute hours and in the gas station screens on the weekend, started and stopped from a console, at a budget a single store sets. It is similar in shape to Blip with a broader mix of screens and the addition of connected TV inventory.

Connecting your own Adomni account to the CRM has its own page: Adomni Integration for Dealerships. This page is about the channel and the leads.

A store spends on Adomni for self serve digital outdoor and venue screens by the play with a daily budget and no contract, across many operators, when it wants to test outdoor cheaply or run it by daypart. The mix of billboards, venue screens and connected TV from one console is convenient.

The honest objection is the outdoor objection, little direct response and a slow read through branded search, plus the lighter presence of rotating plays compared with owning a face for a month. Coverage varies by market, and Adomni's reporting reaches the CRM as reporting our team reads back.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Adomni fits any dealership testing outdoor without a contract, stores that want to run faces by daypart, and dealer groups running screens near each rooftop from one console. It fits less well for a store that wants to own a prime face for a month. National sellers can run it nationally.

Adomni works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Adomni, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Adomni, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

An Adomni sourced lead reaches the CRM as a branded search, a call to the number on the creative, a scan or texting keyword, or a walk in with the source recorded, attributed over weeks, with the CRM's branded search lift by zone during the flight as the main read.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Adomni through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Adomni gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Adomni is a self serve console for digital outdoor, venue screens and connected TV it can run for any dealership client at any budget, and connecting the store's LeadLocate CRM shows the branded search lift the plays produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Adomni. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Adomni is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Adomni. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Adomni; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Adomni looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

How is Adomni different from Blip?

Both sell digital faces by the play with a daily budget; Adomni adds venue screens and connected TV inventory from the same console and a broader operator mix in some markets. Many stores compare both for their zone.

Does the store get a whole face?

No; plays rotate among advertisers and the message shows for seconds at a time. Presence is lighter than owning a printed face, in exchange for control and price.

How is the campaign measured?

By branded search lift in the zone during the flight, calls to the number on the creative, scans and keywords, and walk ins logged with the source in the CRM, over weeks.

Does my dealership need its own relationship with Adomni?

Not to start. Request Adomni from the Advertising Networks page in the CRM and our team opens the conversation with Adomni for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Adomni leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Adomni?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Adomni placement carries whatever commitment Adomni sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Adomni from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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