Broadsign Advertising for Car Sales Leads

The platform that runs many digital outdoor networks and sells their screens to programmatic and direct buyers, for your zone.

Broadsign is the software that many digital out of home networks use to run their screens, schedule content and sell advertising, and its marketplace connects those screens to programmatic buying platforms and to direct buyers, so an advertiser reaches billboards, transit, venue and retail screens across the operators that run Broadsign from one place, with audience data, geography and daypart controls and reporting by screen. It sells through buying platforms and partners rather than directly to a single store.

For a dealership that means access to another large share of the digital screens in its zone, on the networks that run Broadsign, bought programmatically through a buying partner or our team, alongside the screens reached through Vistar and Place Exchange. A store rarely knows which platform runs which screen, and does not need to; the buying partner does.

Connecting your own Broadsign account to the CRM has its own page: Broadsign Integration for Dealerships. This page is about the channel and the leads.

A store spends through Broadsign for programmatic access to the digital screens on the networks that run it, in its zone, from the same buying platform as the rest of its plan, with screen level audience data and reporting. It widens outdoor coverage without another vendor.

The honest objection is that Broadsign is infrastructure bought through a platform or partner rather than a store's own console, that outdoor reads through branded search and visits over weeks, and that a store cannot easily tell which exchange reaches which screen. It is a route a buying partner uses rather than a decision a store makes.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Broadsign fits any dealership whose agency or buying partner runs programmatic outdoor, and dealer groups buying screens across markets. It fits less well for a store that wants a self serve console, which uses Blip or Adomni.

Broadsign sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Broadsign, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Broadsign keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Broadsign earned its budget is answered in the same place as the rest.

A Broadsign bought campaign produces leads the way outdoor does: branded searches, calls to the number on the screen, scans of a code and walk ins with the source recorded, attributed in the CRM over weeks, with the CRM's branded search lift by zone as the main read.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Broadsign through LeadLocate is not Broadsign. It is that Broadsign becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Broadsign does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency buying programmatic outdoor for dealership clients, Broadsign is one of the exchanges that widens screen coverage in a zone, and connecting the store's LeadLocate CRM shows the branded search lift the screens produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Broadsign. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Broadsign the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Broadsign and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Broadsign is being set up. Media you buy through your own Broadsign account is billed by Broadsign to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Broadsign does best for a store of your size and market, and sets a review date. Nothing about Broadsign is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Does a dealership buy Broadsign directly?

Through LeadLocate, yes. Broadsign is the platform behind many outdoor networks and a marketplace bought through buying platforms and partners. Our team arranges the route for the store's zone on request.

How does Broadsign relate to Vistar and Place Exchange?

Each is an exchange connecting a share of the country's digital screens to buyers. A buying partner reaches all of them so a store's outdoor campaign covers the zone regardless of which platform runs which screen.

How is the campaign measured?

By branded search lift in the zone during the flight, calls to the number on the screen, scans and walk ins logged with the source in the CRM, over weeks.

Can my dealership buy Broadsign directly?

Yes, through LeadLocate. Broadsign is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Broadsign, we work through that.

Can Broadsign leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Broadsign?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request Broadsign from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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