Frameplay Advertising That Brings Car Buyers In

Billboards and posters placed inside video games without interrupting play, for players in your zone.

Frameplay places advertising inside video games as part of the environment, billboards, posters and signs that a player sees the way they would see them on a real street, without pausing or interrupting play, in games across consoles, PCs and phones. It sells that inventory directly and programmatically with targeting by geography, age bracket, platform and genre, and measures whether each placement was visible and for how long.

For a dealership the placements are the same idea as Anzu's, with a different roster of games: a store's billboard in a racing, sports or open world title, seen by young adult players in the zone who spend hours a week in those games. The audience skews male, the placements are seen rather than clicked, and the buy fits a programmatic plan as one line.

A store spends on Frameplay for reach into the games its young male buyers play, in its zone, with viewability measured and a buy that fits an existing programmatic plan, at a low cost per thousand. The roster of games differs from other in game platforms, so a store wanting the whole gaming audience may run more than one.

The honest objection is that in game placements produce no direct response, the zone audience is modest, and the buy needs a programmatic seat or partner, so the effect reads through branded search over weeks and the channel suits a group or a brand more than a single store. Age and creative rules apply.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Frameplay fits performance, truck and entry level franchise stores with a young male buyer, dealer groups adding gaming to a programmatic plan, and brands. It fits less well for luxury and for stores that need direct response. National sellers can run it nationally.

Frameplay sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Frameplay, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Frameplay keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Frameplay earned its budget is answered in the same place as the rest.

A Frameplay sourced lead reaches the CRM as a branded search or a direct inquiry on a LeadLocate lead page, over weeks. The CRM's reporting shows branded search lift in the zone during the flight, beside Frameplay's viewability report.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Frameplay through LeadLocate is not Frameplay. It is that Frameplay becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Frameplay does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency buying programmatically for dealership clients, Frameplay is a second in game line with a different game roster, and connecting the store's LeadLocate CRM shows whether the branded search lift followed.

If an agency runs Frameplay for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Frameplay placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Frameplay. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Frameplay; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Frameplay looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

How is Frameplay different from Anzu?

Both place billboards inside games without interrupting play; they represent different rosters of games. A store wanting the whole gaming audience in its zone may run both from the same programmatic plan.

Do players click the ads?

No; the placements are part of the game environment and are seen, not clicked. Frameplay measures whether each was visible and for how long.

How is the campaign measured?

By branded search lift in the zone during the flight and direct inquiries on the lead page, reported in the CRM over weeks, alongside the viewability report.

Can my dealership buy Frameplay directly?

Yes, through LeadLocate. Frameplay is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Frameplay, we work through that.

Can Frameplay leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Frameplay?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Frameplay from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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