Edison Interactive Ads for Car Sales Leads

Screens on golf carts and in resort and hotel rooms, reaching an affluent audience at leisure near your market.

Edison Interactive operates screens on golf carts at courses and clubs and television systems in resorts and hotels, showing course information, hospitality content and advertising to an audience that is on vacation, playing golf or staying at a property, and it sells that inventory by property and market, directly and through the programmatic place based platforms, with audience data by location. A golfer sees the cart screen for four hours; a hotel guest sees the room screen every evening.

For a dealership the audience is affluent and at leisure, at the courses and resorts near its market, which suits a luxury or premium franchise, a truck store near golf communities, or a group branding in a resort region. The cart screen in particular holds attention for a whole round.

A store spends on Edison for an affluent, captive audience with long dwell time at the courses and resorts near its market, at a cost that suits a luxury or premium budget, in a setting with almost no dealership advertising. Golf communities are full of vehicle buyers.

The honest objection is that the audience is small per property and partly made up of visitors who do not live in the zone, and that direct response is limited to a scan, so the effect reads through branded search and traffic over weeks. Coverage depends on the courses and properties in the network.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Edison fits luxury and premium franchise stores near golf communities and resorts, truck stores in golf heavy markets, and dealer groups branding in a resort region. It fits less well for used stores and for stores that need reach or direct response.

Edison Interactive is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Edison Interactive, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

An Edison sourced lead reaches the CRM as a branded search, a scan of a code on a cart or room screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Edison Interactive slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency with a luxury dealership client in a golf or resort market, Edison's cart and room screens are a precise affluent placement, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

If an agency runs Edison Interactive for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Nobody drives across three states for a sedan, so the market Edison Interactive is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Edison Interactive and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Edison Interactive is being set up. Media you buy through your own Edison Interactive account is billed by Edison Interactive to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Edison Interactive does best for a store of your size and market, and sets a review date. Nothing about Edison Interactive is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

How long does a golfer see the cart screen?

For the length of the round, about four hours, with course information and advertising on the same screen, which is one of the longest dwell times in place based media.

Are resort guests local buyers?

Some are residents of the region and many are visitors; golf club members are more often local. The buy suits luxury and premium stores whose buyer plays and travels.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on cart and room screens and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy Edison Interactive directly?

Yes, through LeadLocate. Edison Interactive is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Edison Interactive, we work through that.

Can Edison Interactive leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Edison Interactive?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Edison Interactive inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.